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Executive Decision: Tupperware CEO Rick Goings

Tupperware, one of Mad Money's iconic Invest in America companies, seems to have lost its status as a key recession play, Cramer said during Thursday's show.

The common wisdom has been that direct sellers like TUP, and Avon, do well when the economy's bad because people look for second jobs to supplement their income. But despite beating earnings estimates for its latest quarter, Tupperware guided down, sending the stock in the the same direction. In fact, since Cramer first recommended TUP, back on July 24, the share price has dropped to $22.40 from $38.73.

The dividend yield is up to 3.9% because the stock's taken such a hit, and Cramer wants to believe it's worth a buy. But he's not going to recommend TUP until he knows for sure. So he took his questions straight to CEO Rick Goings. Watch the video to find out what's going on with this business.

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    Jim Cramer is host of CNBC's "Mad Money" and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

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