Executive Decision: Tupperware CEO Rick Goings

Thursday, 6 Nov 2008 | 9:28 PM ET

Tupperware, one of Mad Money's iconic Invest in America companies, seems to have lost its status as a key recession play, Cramer said during Thursday's show.

Investing in Tupperware
Cramer tells investors whether Tupperware is a buy or not. He's joined by Tupperware CEO Rick Goings.

The common wisdom has been that direct sellers like TUP, and Avon, do well when the economy's bad because people look for second jobs to supplement their income. But despite beating earnings estimates for its latest quarter, Tupperware guided down, sending the stock in the the same direction. In fact, since Cramer first recommended TUP, back on July 24, the share price has dropped to $22.40 from $38.73.

The dividend yield is up to 3.9% because the stock's taken such a hit, and Cramer wants to believe it's worth a buy. But he's not going to recommend TUP until he knows for sure. So he took his questions straight to CEO Rick Goings. Watch the video to find out what's going on with this business.

Questions for Cramer? madmoney@cnbc.com

Questions, comments, suggestions for the Mad Money website? madcap@cnbc.com

  Price   Change %Change


Contact Mad Money

  • Showtimes

    Monday - Friday 6p ET
  • Jim Cramer is host of CNBC's "Mad Money" and co-anchor of the 9 a.m. ET hour of CNBC's "Squawk on the Street."

Mad Money Features

  • Grab the latest CNBC gear from the NBCUniversal Store!

  • Get a behind-the-scenes look at how Cramer formulates his investment advice. "Inside the Madness" is a column, which features e-mails and more with Cramer and his researcher Nicole Urken.

  • You’ve always wanted to hit the “Hallelujah!” button. Here’s your chance.