- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Dubai's Debt Woes Signal New Era for Creditors
- US Treasury Wants Banks to Do More to Ease Mortgages
- Fed Audit Would Hurt Economic Prospects: Bernanke
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Black Friday Sales Rise by 0.5%: ShopperTrak
- Longer Lines, Fuller Carts This Black Friday
- Big US Banks May Be Forced to Raise Capital: Bove
- Bank of America Amends Pay for Senior Executives
ABOUT THIS BLOG
|
This blog will look at the winners and losers in the retail space. Who has the right strategy to capture consumer dollars? It also will look for trends in consumer spending and how that will impact the economy.
Text Size 
Families across the economic spectrum are cutting back this holiday season and toy makers have responded by offering a range of price points for some of the most popular brands.
 |
Source: toysrus.com Barbie goes "green" (and pink and blue ...) with this backpack made of recycled Barbie fabrics. |
"Manufacturers have really broadened their price points," said Reyne Rice, a toy-trend specialist for the Toy Industry Association. "So, whatever lifestyle brand a child is into, there’s a price point that fits into Mom or Dad’s wallet."
For example, Disney’s [DIS
Loading...
()
] Hannah Montana products fall in a range of price points, from the basic doll, to the mid-tier one that sings, and to the high-end doll that comes with karaoke or dance mats. There’s also a Hannah Montana Malibu House that sells for $150.
Even Barbie is checking out a few other neighborhoods.
Mattel [MAT
Loading...
()
] offers Barbie dolls as low as $6 or $7, though for the high-end fantasy, there's the three-story Diamond Castle playset. The castle, which retails for $120, is modeled after the one in the DVD “Barbie and the Diamond Castle."
While the bargain Barbie options are out there, Mattel's giving Santa an extra nudge to splurge, by offering a $50 prepaid Visa gift card when shoppers buy $100 worth of select Barbie products.
More Retail News:
- Wal-Mart Profit Tops Views, but Forecast Trimmed
- Retailers See More Returns, Some Loosen Policy
- Best Buy Cuts Forecast Macy's Posts Smaller-than-Expected Loss
There’s another trend in Barbie land this year — she’s gone green! Why? B Cause. No, really, that’s the name of the Barbie line of green products: "B Cause." Sold exclusively at Toys “R” Us, the line includes everything from backpacks to diaries and cosmetic sets, all made with recycled fabric and trim from former Barbie fashions. (Which means that they’re not natural-fiber beige, they’re hot pink, electric blue and lime green!)
 |
Green is having a "major influence" on holiday toys this year, according to TIA. Aurora has a line of Ecoplush organic products, focused on arctic and endangered species such as polar bears, penguins, pandas and lemurs. Happe’s Rapelli Game incorporates wood and bamboo to plant the seeds of recycling and USAopoly’s Planet Earth games aims to get kids thinking about the planet beyond their backyard.
And, there’s an increase in products that TIA calls the "Get up and move" toys. They include everything from Hasbro’s [HAS
Loading...
()
] U-Dance to the Jakks Pacific [JAKK
Loading...
()
] 5-in-1 Ulti-Motion Swing Zone Sports, aimed to get kids off the couch and moving.
Rice said that’s due to increased concerns about childhood obesity.
From 'On the Money':
"We don’t want couch potatoes — we want our kids to be up and active … not wait until adulthood to start exercising," Rice said. These products "get them up and moving."
Speaking of which, Rice thinks this year’s Elmo is one of the best Elmos ever — he gets kids participating in his singing, joke-telling show, not just watching idly.
Elmo Live’s $59.99 price point may be a little steep for some families this year but Rice said so far, pre-orders have been strong.
There will be a lot of tie-ins with DVDs, from Hannah Montana to Indiana Jones. But the one that’s stirring up the most dust — that’s fairy dust — is Disney’s Tinkerbell. The DVD sold one million copies in two days and the related products are expected to be hot sellers this year.
Less glittery, but still popular are board games, which are expected to be big sellers this year as many families, still smarting from high gas prices, choose "staycations" for the holidays.
How many points would you get in Scrabble for “staycation?!”
Recent Holiday Central Posts:
- Christmas on Consignment: Luxe Without the Guilt—or the Pricetag
- Finally, a Cheery Holiday Forecast for Retailers
- Hot Holiday Toys: Will Elmo Reign Again?
- Holiday Trimming: Retail Sales Estimates Come Down
- Online Retailers May Have a Jollier Holiday
- OMG! Xmas Sales Are Starting Already
- Retailers Offer All the Frills, at Half the Price
- These four sectors will be the next to lead the market.
- Zhu Zhu Pets are this year's must-have toy, fetching $40 or more on eBay.
- From the why-didn’t-I-think-of-that file, we present Jason Sadler, a man whose job is wearing T-shirts.
- It may be the most unusual guide to business you'll read.
- Shopping for a gadget hound? The choices can be baffling. Here are a few that should be a hit.
- "The Who" will be the halftime act for Super Bowl XLIV on Feb. 7 in Miami. Is the NFL behind the times?
Data is a real-time snapshot *Data is delayed at least 15 minutes