More Videos
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
- Roger Federer Signs With Chocolate Brand Deal
- Marshall Fogel: A Collector's Profile
RSS FEED
MOST SHARED
- Sweeping Health Care Overhaul Bill Passes House
- US Becomes Top Country Brand Under Obama: Survey
- BofA Board in Civil War Over Lewis' Succesor
- Framed for Porn – By a PC Virus
- Kraft to Formalize Hostile Cadbury Bid on Monday
- What Stocks to Buy Amid Health Care Overhaul: Strategist
- Obama Delays Start of Asia Trip to Attend Memorial
- GE, Comcast Agree on NBC Universal Valuation
- Tamminen: Why Does Oklahoma Want To Drown New York?
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- U.S. Markets Gain 3% for the Week Despite 10.2% Unemployment
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Stimulus II? Jobs Tax Credit=Cash For Clunkers
- Rockwell Automation Earnings: What Options Are Saying
- Gold Will Touch Higher Lows and Higher Highs: Analyst
- Is Misery Alive And Well in Your Office?
- M. Stanley Looks to Sell China Investment Bank Stake
- Fed's Bullard: Tighten Only When Recovery's 'Solid'
- Ida Downgraded to Category 1 Hurricane
- Kraft to Formalize Hostile Cadbury Bid on Monday
- GE, Comcast Agree on NBC Universal Valuation
- Hottest Zip Codes for Home Prices
- US Home Values Follow Sales Higher, For Some
- China Urges US to Control Deficit to Stabilize Dollar
- US Health Care Reforms Face Tough Path in Senate
Sports Biz
Text Size 
This post is from guest blogger Brian Gainor:
"3D will change everything and its not that far away from being reality." - David Hill, Fox Sports Chair & Executive Producer.
Are you ready to look at sports from a totally different point of view? It's time to get ready because sporting events will soon be televised in 3D. A few major sports media outlets have begun experimenting with 3D film equipment as a way to provide fans with a new perspective of sports in action.
The NBA and a few of its member organizations began flirting with 3D technology in 2007. The league held a private 3D watch party for the 2007 NBA All-Star Game and later aligned with the Cleveland Cavaliers to host a 3D NBA Finals telecast in Cleveland that attracted 14,000 fans. In March of 2008, the Dallas Mavericks followed the NBA's innovative efforts by collaborating with FSN and Pace, a production company, to televise the first NBA regular-season game live in 3D HD at the Magnolia Theater in Dallas.
But while many sports fans eagerly await the chance to see their favorite teams featured in 3D, there is already one type of 3D technology making a big splash in the sports marketplace; 3D signage. Sports marketers looking to capture the attention of television viewers have turned to 3D signage as a new, effective means to drive brand messaging and awareness. The new inventory piece is said to outperform traditional 2D field boards and static advertising at the performance level.
Users have found that 3D signage significantly impacts the viewer experience because it causes logos to appear to be standing upright when seen on television. The effect makes sponsor logos pop on television, giving the signage a ‘wow' factor that is not experienced with traditional signage.
 |
logopaint.com |
3D signage has rapidly become a mainstream inventory piece in major markets across the globe. Yet despite its popularity in foreign markets, 3D signage has surprisingly still gone unnoticed in the United States. The technology has been implemented in a variety of sports (soccer, cricket, rugby, racing, basketball, hockey, handball, and volleyball) with two companies, Logo Paint and Mirage, leading the charge. Look for this inventory piece to be adopted in the United States in the near future!
 |
logopaint.com |
Here are a few other examples of how 3D technology is being utilized in the sports space:
· CBS used 3D renderings during its coverage of The Masters (Archiform 3D).
· NASCAR created a "NASCAR 3D: The IMAX Experience" sports documentary.
· The Golf Channel was the first network to use 3D Doppler radar technology to measure data on ball launch, ball flight, and ball landing in regular-season PGA telecasts.
· The NBA featured a virtual 3D theme park on Second Life that included advertising for the new Toyota Tundra.
· The National Sports Museum in Australia features a 3D hologram of Shane Warne, a former international cricketer, who tells visitors of his most memorable moments.
Brian Gainor is the founding editor of PartnershipActivation.com, a site that identifies best practices in the sports marketplace. Brian can be reached at .
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes