- Disney Joins Hulu, Partnering With NWS And NBC Uni
- Viacom Slammed By Ad Decline, But Outlook Is Optimistic
- Time Warner And AOL: What's Next?
- F.C.C. To Broadcasters: Watch Your Mouth
- Endeavor and the William Morris Agency Merge
- The Death Of Portfolio Magazine: Another Print Industry Fatality
- A New Entertainment Agency Behemoth?
- Rocky Mountain News' Subscription Experiment Fails
- Tribeca Buzz: Filmmakers Credit Crunch Woes
- Tribeca's Hot Topic: Tax Incentives
More Videos
- Tony Fratto: "The Obully Pulpit"
- Buffett-Watcher Whitney Tilson: Most Anticipated Berkshire Meeting Ever
- After Dendreon Week, Time For Lilly's LeWeekend
- Farrell: Stocks We Like Now
- Chrysler Recovery? It Depends on the Cars
- A New Month - A New Mood
- Warren Buffett Tells CNBC We're Past Pearl Harbor, But Economic War Isn't Over
- Is "Sell in May" a Good Strategy?
- Sector Dogs Bark Loudest
- Buffett: We're Past Pearl Harbor, But War Isn't Over
- Sell in May and Go Away? Not So Fast…
- Chrysler Heads to Crowded Bankruptcy Court
- MasterCard Says Revenue to Miss 2009 Target
- SMFG to Buy Citi's Japan Units for $5.9 Billion
- ‘Several Years’ to Go Before Recovery: Sokol
- Bankers Slammed for 'Astonishing' Financial Mess
- Former Citi Banker Charged with Insider Trading
- Chevron Profit Falls 64% on Weak Oil Prices
Text Size 
 |
CNBC.com |
] successful search ad model, advertisers bid on these ads and can create the ads themselves through a self-service website. YouTube's Search Continues
YouTube has unrivaled video audience, and the search traffic on YouTube itself makes it one of the Web's largest search engines. But until now YouTube's ads have mostly been graphic ads. Last year the company launched ads that overlay the bottom third of video, appearing and disappearing through the clip.
One big challenge to monetizing YouTube's audience is the fact that so much of the site's content is consumer-generated, and therefor unpredictable, so advertisers don't want to associate themselves with it. It seems to me that this new strategy would allow advertisers to worry less about what's in those videos, since their ads show up with the search results. The primary strategy that gives advertisers confidence is YouTube's push to get professionally-created video on the site...
Earlier this week I blogged about Hulu's (co-owned by CNBC's parent NBC Universal (GE) [GE
Loading...
()
]and News Corp [NWS
Loading...
()
] growing online video audience and how YouTube has been responding. There's no question—people are watching more and more content online. Now we'll see if those eyeballs can really translate into ad dollars.
More news from CNBC.com
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes