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SPECIAL REPORT


Current DateTime: 07:49:49 26 Nov 2009
LinksList Documentid: 32984624

PHARMA'S MARKET VIDEO

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Current DateTime: 07:49:50 26 Nov 2009
LinksList Documentid: 31171988
Expiration DateTime: 11/26/2009 7:51:08 PM

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Current DateTime: 07:49:50 26 Nov 2009
LinksList Documentid: 31171995
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Pharma's Market

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Nov.14
4:22 PM ET

The drug company that got into so much trouble when it uncovered and/or disclosed a cardiovascular side-effect of a popular painkiller (Vioxx) is launching a huge study to see if an up-and-coming diabetes drug is also bad for the heart.

In a research note to clients on Friday Deutsche Bank's Barbara Ryan unearthed this posting that went up Thursday on the government's web site for clinical trials.

I certainly don't make it a habit to comb through www.clinicaltrials.gov on a regular basis and you'd have to know what you're looking for, so a big Sarah Palin-style "shout out" to Babs (as she's affectionately referred to here in the CNBC newsroom).

The posting details a huge Duke University-run test of Merck's [MRK  Loading...      ()   ] Januvia that will start enrolling a hoped-for 14,000 patients beginning next month to specifically measure if long-term use of the drug affects the heart. The results won't be known until 2015. Ryan writes, "MRK appears to have taken a proactive approach for Januvia in this regard, which is a positive in our view, as it will have such data well ahead of its competitors (though not til the end of 2014), which should help it to maintain a dominant position in the...market...."

DB owns at least one percent of MRK shares, makes a market in the stock and wants to bank the company.

The study is being done after a Food and Drug Administration advisory committee voted a few months ago overwhelmingly in favor of doing heart side-effect studies on new diabetes drugs. That was prompted, in part, by the recent safety controversy over GlaxoSmithKline's [GSK  Loading...      ()   ] Avandia which caused sales of that drug to take a huge hit.

Januvia is a relatively new drug for Merck and it is a growth driver. In the third quarter sales of Januvia more than doubled over the same period last year. Merck also makes a pill combining Januvia with an older diabetes drug, metformin. That product, Janumet, saw revenue quintuple in Q3 to more than $100 million.

Coincidentally, the news of the Januvia study comes out against the backdrop of an unrelated Januvia story that's grabbing headlines today. A labor union coalition is accusing CVS Caremark [CVS  Loading...      ()   ] of pushing Januvia over cheaper, generic diabetes treatments in a Merck-funded mailing sent by Caremark to patients. Both of the companies say the practice is nothing out of the ordinary.

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Current DateTime: 01:44:15 26 Nov 2009
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