- Eric Schmidt on Government Scrutiny and Economic Recovery
- Schmidt on Social Media, Ads and Hulu
- Sun Valley on Social Media
- Eric Schmidt + Larry Page on Revolutionizing Computing
- WPP's Sir Martin Sorrell on the Ad Recession
- Twitter in the Sun Valley Spotlight
- Sun Valley Dealmaking Confab Kicks Off
- Making Money on Michael Jackson's Memorial
- Court Ruling Could Mean Trouble for TiVo
- Another Music Lawsuit, but with an Unexpected Target
More Videos
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Schmidt on Social Media, Ads and Hulu
- Sun Valley on Social Media
- Eric Schmidt + Larry Page on Revolutionizing Computing
- WPP's Sir Martin Sorrell on the Ad Recession
- Twitter in the Sun Valley Spotlight
- Sun Valley Dealmaking Confab Kicks Off
- Making Money on Michael Jackson's Memorial
- Court Ruling Could Mean Trouble for TiVo
- Another Music Lawsuit, but with an Unexpected Target
|
CNBC'S MOST SHARED
- Unemployed? Bored? Make Money Playing Beer Pong
- Warren Buffett's Top Three Investment Rules for the Average American
- The Highest Grossing (Inflation Adjusted) Movies of All Time
- Geek Squad V. Gizmodo
- Merrill's McCann Seen as UBS Wealth Frontrunner
- Social Networking's 'Naked' Truth
- Blog You!!!
- Why the Credit Pendulum Is Stuck at 'Stupid'
- WPP's Sir Martin Sorrell on the Ad Recession
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Market 360: The Week's Best & Worst
- Geek Squad V. Gizmodo
- Brandt: Google Chrome OS in the Post-PC Age
- Other People Are Weirder Than We Are
- Bank Failures: Is The Nightmare Over? (Video)
- California Here I Go? No.
- Roginsky: No More Mr. Nice Guy
- Commercial Conundrum
- Why the Credit Pendulum Is Stuck at 'Stupid'
- Cheney Told CIA to Withhold Information: Report
- 'Bruno' Fashions Top Spot at US Box Office
- Stimulus Will Kick in Later this Year: President Obama
- Lender CIT Group Hires Premier Bankruptcy Adviser
- Government Selling Bank Stakes for Too Cheap: Panel
- Buffett's Top 3 Investment Rules for Average Americans
- Market Insider: Earnings Loom in the Week Ahead
- Bulls Get Summertime Blues, But It's Hot Fun for Bears
RSS FEED
Text Size 
 |
CNBC.com National Geographic |
Now the old school magazine and documentary company is making a big commitment to the very contemporary business of video games. The company is launching a new games division, National Geographic Games to develop everything from video games for consoles and handheld devices, as well as online games.
National Geographic has been moving in this direction with casual video games over the past few years and it's partnered with Sony [SNE
Loading...
()
] Computer Entertainment and Namco Bandai Games America to distribute games for the major devices from Nintendo [NTDOY
Loading...
()
], PlayStation 3 and online gaming platforms.
And National Geographic's first game project, "National Geographic Panda", by game maker Namco, for the Nintendo DS was just released this month. Fitting with National Geographic's eco-friendly attitude, the game raises awareness about Panda's place on the endangered species list, teaching gamers about pandas and their ecosystem as they play with and nurture them.
Expanding in this new direction allows National Geographic to leverage its trusted, family friendly brand in a new arena. And while consumer spending is expected to decline across the board, by many measures, video games offer a great bang for your buck, which bodes well for them holding up this holiday season and next year.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes