- Murdoch Lashes Out At Google
- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
- Murdoch Lashes Out At Google
- Why Google is Paying $750 Million for Ad Mob
- Modern Warfare 2's Record-Breaking Launch
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Eyeing the Growth at CBS
- Is Oprah Ready to Go on Her OWN?
- Time Warner Cable's Earnings Drop But Beat Expectations
- Scripps Networks Interactive Buys Stake in Travel Channel
- News Corp Emerging From Bottom of Cycle: Murdoch
RSS FEED
MOST SHARED
- AIG CEO Ready to Quit over Pay Constraints: Report
- Herbalife Vs. Hedge Funds
- Bring on Tougher Regulation: S&P Owner
- China Hints at Yuan's Departure From Dollar Peg
- Gold Hits Record High Above $1,115 as Dollar Slides
- Apple Surpasses Nokia as Top Cellphone Maker by Profits
- China Factory Output Leaps to 19-Month Highs
- 5% of Americans Plan to Buy a Home Next Year
- US Recovery to be Weak, Erratic: Top Fed Officials
- This Chemical Company Will Rally into 2010: Trader
- 3 Safe Investments That Let You ‘Sleep Better:’ Strategist
- Beware of 'Trampling Effect' When Market Tops: Manager
- Gold Heading to $1150: Art Hogan
- Starbucks Brews Up Growth
- Farr: An Extended Period—No Fat Lady in Sight
- More Upside if S&P Passes This Number: Market Pro
- Murdoch Lashes Out At Google
- Fighting The Flu Vaccine Critics
- China Hints at Yuan's Departure From Dollar Peg
- AIG CEO Ready to Quit over Pay Constraints: Report
- Pay Caps Make it Hard for GM to Hire Execs: Whitacre
- Unemployment May Cause Loan Defaults in US: Zoellick
- Just 1 in 20 Plan to Buy a Home Next Year: Survey
- US Recovery to be Weak, Erratic: Top Fed Officials
- Bring on Tougher Regulation: S&P Owner
- Retail Earnings in Focus Ahead of Shopping Season
- Ponzi Proceeds: Bidding on Madoff's Toys
Media Money
![]() |
AP |
China Central Television's auction of its primetime ad time Tuesday yielded nearly $1.4 billion in revenue, 15 percent more than last year. This Chinese version of the American upfront ad sales period attracted global companies like Coca-Cola [COKE
Loading...
()
] who have become more committed to the growing economy since the Olympics.
Speaking of the Beijing Olympics, the huge event transformed China's media environment. It's hard to compare this year's numbers to last year's, as the Olympics are no longer pending. But one thing's clear; ad rates are 10 percent higher this year than last. (American networks would be thrilled to report 10 percent higher prices). Overall Chinese ad spending is expected to grow almost 11 percent next year, compared to nearly 22 percent this year. Growth rates have slashed in half, but it's still growing much faster than the U.S. ad market, which is expected to drop by several percent last year.
The increase in Chinese TV ads indicates confidence in the Chinese consumer. International companies are certainly hoping they can look to China for growth as other markets suffer. This jump in TV ads also points to the fact that CCTV is higher profile and more prominent after the Olympics, which the network streamed.
So the question becomes: which multi-nationals will pull back, counting every penny, and which will invest in China to gain marketshare. Procter & Gamble [PG
Loading...
()
] and Coca-Cola were reportedly big players in this auction.
Questions? Comments?









