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Technology is one of the most attractive sectors in the stock market presently, offering high-quality names at greatly reduced prices, tech investor Ben Rogoff from Polar Capital Partners said Friday.
Now is the time to be fully invested and those shopping for stocks should concentrate on the big names like Apple [AAPL
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], Google [GOOG
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], Microsoft [MSFT
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] and Research In Motion [RIMM
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], Rogoff told "Squawk Box Europe."
What the Pros Say: 'Explosive' Rally Coming
Those companies used to trade at 20-times earnings and are now 10-times earnings, he said. And tech companies have done "a phenomenal job handling margins," he added.
"If you can buy quality businesses, franchise businesses at 10-times earnings, why would you mess around with small-cap subscale businesses at 5-tiomes earnings," Rogoff said. "It just seems daft to me."
Disclosures:
Disclosure information for Brent Wilsey was not immediately available.
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