- Dollar is Not Plunging—So 'Calm Down': Market Strategist
- Strategists Say Markets Have More Upside — But How Much?
- 10 Stock Picks for This 'Gradual Recovery'
- Recovery's Real Shape? Not a W: Stock Picker
- Market Direction into 2010 Depends on This: Analysts
- Prep Your Portfolio for Next Week: Stock Pickers
- Art Cashin: Why Markets Face 'Enormous' 1-Day Swings
- India or China: Which Is the Better Place to Invest?
- What Traders Expect From This Bank Stock
- Gold Is a Bad Inflation Hedge—Like Oil: Stock Picker
MOST SHARED
- CNBC Video: Warren Buffett & Bill Gates - Keeping American Great
- Today's Market Action
- Has Twitter's Finest Hours (Seconds) Come and Gone?
- Microsoft's Bill Gates Praises Apple's Steve Jobs For 'Saving the Company'
- CNBC TRANSCRIPT: Warren Buffett & Bill Gates - Keeping America Great
- Israel Going Green
- Inside Wal-Mart's Acai Berry Juice Maker
- China's Role as Lender Alters Dynamics for United States
- U.S. Stocks Rally for the Second Straight Week
- Dollar is Not Plunging—So 'Calm Down': Market Strategist
- Strategists Say Markets Have More Upside — But How Much?
- Hirschhorn: Risk-Averse Traders
- Roginsky: A Funny Thing Happened on the Way to Financial Reform
- This Year's Biggest Thanksgiving Leftover: Cash
- TV Series Inks Unique Deal For Fight
- First Time Buyers Rescue Housing: Realtors
- Dollar General Trades Higher After Its IPO
- China: Low US Interest Rates Threaten Recovery
- Hedge Fund Billionaire Paulson Reports New Citi Stake
- White House Plans to Freeze Spending to Cut Deficit
- Cramer: 5 Earnings Reports to Watch Next Week
- Court Rejects 'Clawbacks' for Alleged Stanford Victims
- Cities With the Most Home Price Reductions
- Tax Credit Sparking First-Time Home Sales: Realtors
- Investors Cut Back US Stocks for Bigger Growth Abroad
- This Year's Biggest Thanksgiving Leftover: Cash
RSS FEED
CNBC Stock Blog
Text Size 
Technology is one of the most attractive sectors in the stock market presently, offering high-quality names at greatly reduced prices, tech investor Ben Rogoff from Polar Capital Partners said Friday.
Now is the time to be fully invested and those shopping for stocks should concentrate on the big names like Apple [AAPL
Loading...
()
], Google [GOOG
Loading...
()
], Microsoft [MSFT
Loading...
()
] and Research In Motion [RIMM
Loading...
()
], Rogoff told "Squawk Box Europe."
What the Pros Say: 'Explosive' Rally Coming
Those companies used to trade at 20-times earnings and are now 10-times earnings, he said. And tech companies have done "a phenomenal job handling margins," he added.
"If you can buy quality businesses, franchise businesses at 10-times earnings, why would you mess around with small-cap subscale businesses at 5-tiomes earnings," Rogoff said. "It just seems daft to me."
Disclosures:
Disclosure information for Brent Wilsey was not immediately available.
Data is a real-time snapshot *Data is delayed at least 15 minutes