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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Sports Biz
Dec.02
4:56 PM ET
Tuesday, 2 Dec 2008
Sweetening The Pot: Where Are You, Chris Vennum?
Yesterday, we revealed that it was a 14-year-old track star named Chris Vennum that was the first athlete to appear on Sports Illustrated in Nikes. We put out an APB in an effort to find Vennum.
We're not the only ones interested in this story, so too is Nike [NKE
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] . Always interested in their history, the company is offering a $100 gift card to the first person who puts Vennum in direct contact with them.
Since we started this all, we're going to run it through the blog. Our e-mail once again is . We hope we can solve this mystery.
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