- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
- What MGM's Sale Could Say About Value of Content
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
- What MGM's Sale Could Say About Value of Content
RSS FEED
MOST SHARED
- The 'Real' Jobless Rate: 17.5% Of Workers Are Unemployed
- Wednesday's Economic News Crunch Could Tilt Markets
- NBA D-League On The Rise
- Trading Block
- Australia Wheat Exporters Face Challenges: GrainCorp
- Japan Export Rebound Eases Fear of New Recession
- Ron Paul's Plan to Audit Fed a 'Serious Attack': Mishkin
- The Social Media Gaming Threat
- Australia's Economy Upswing to Last Years: Central Banker
- Cramer’s Christmas List
- Citi Mortgage Reveals What Treasury Won't
- S&P to Hit 1,200 by Year-End: Chief Investor
- Amended Berkshire Hathaway Filing Indicates No Secret Stock Stakes at End of Q3
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- 5 Big Bank Stocks Investors Should Consider: Strategists
- Gambling Drunk, Texting to Live And America's On Sale - Your Emails
- Nov. 24: Unusual Volume Leaders
- NBA D-League On The Rise
- FDIC's Bair Cautions on Risks in Bank Break-Up Plan
- Wednesday's Economic News Crunch Could Tilt Markets
- Call Me Crazy: Confessions of a Black Friday Shopper
- US Firms Hit by Payroll Taxes at Exactly the Wrong Time
- Citi Mortgage Reveals Something the US Treasury Won't
- Fed Sanguine About US Recovery, Worried on Jobs
- Amended Berkshire Filing Reveals No 'Secret' Holdings
- Holiday Guide to This Season's Smartphones
- In Time for Holidays: More Gloom and Doom on Economy
Media Money
![]() |
Valerie Everett Newspapers |
It was all the expected culprits: newspapers' biggest category, retail, suffered an 11.7 percent drop. Classified ads dropped 30.9 percent, much of those ads likely moving online to the likes of Craigslist. And while local ads have suffered the most, even national ads took a hit-- that category down 18.4 percent in the quarter.
Newspapers are counting on online ads to be their future, but even that great white hope disappointed this past quarter. Online newspaper ads dropped 3 percent in the third quarter after falling 2.4 percent in the second quarter.
Newspaper stocks have been suffering -- all down far more than the Dow year-to-date. Of all the major newspaper players, Gannet [GCI
Loading...
()
] is suffering the most, year-to-date, GCI down more than 80 percent at one point last month, now down more than 75 percent. News Corp's [NWS
Loading...
()
] exposure to publishing through its acquisition of Dow Jones last year hasn't helped it any. NWS now trading down just over 60 percent year-to-date. The historied New York Times [NYT
Loading...
()
] company's stock is off nearly 60 percent year-to-date and the Washington Post Company [WPO
Loading...
()
] (which also owns web sites like Slate.com and test prep services) is off closer to 50 percent year-to-date.
Do these huge declines mean any of these newspaper stocks are a buy? Sure they've got content. But there's good reason to be wary when their best hope for a future business model -- online ads -- are on the decline.
Questions? Comments?









