Limited Edition Jordans Can't Run From Bad Economy
CNBC Sports Business Reporter
It’s one of the great stories of the week. The last colorway of Air Jordan XX3’s getting into consumers hands this morning. Only 23 pairs released in each of 23 stores (529 total) around the country for $230 each. One of the most hyped shoes ever.
With the shoe as hot as we’ve seen in a while, collectors and people trying to make a quick buck have stood on line for days to get their hands on a pair.
There have been some great tales. Like a guy who said he flew from Miami to Atlanta because the store in Miami already had 23 people on it. Or the people we spoke to. Like the guy we spoke to who was No. 1 at the Foot Locker in New York City, saying he’d been on line for a week. Or the kid who said he slept at McDonald’s three nights in a row.
From the people we spoke to, we found that most of them were likely going to sell the pair, believing that it was the easiest $2,000 anyone could make in this economy.
Despite the economy, Caroline Magris, who waited on the line in Manhattan through a snowstorm and frigid temperatures that, with the wind chill, reached single digits, said the state of the nation wouldn’t affect these shoes. “I think people, the big collectors, usually have the money to dash out and buy them,” she told us. Magris saying she thought she could get $3,000 for the pair.