We all know the New England Patriots would have been plenty marketable if they had beaten the New York Giants in the Super Bowl and became the first team since the 1972 Miami Dolphins to go undefeated. Just look at what those Dolphins have done for the past 36 years.
But how about the Detroit Lions, who on Sunday could become the first team to go 0-for-season since the 1976 Tampa Bay Buccaneers?
You'd think not. I mean, all the NFL would tell me was that the top Lions player in jersey sales, Calvin Johnson, is ranked in the top 75 in sales in the league. Top 75? And you certainly don't see those team-signed 1976 Buccaneers helmets on eBay (though I do have one of those jerseys).