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SPECIAL REPORT


Current DateTime: 12:15:46 10 Nov 2009
LinksList Documentid: 32984624

PHARMA'S MARKET VIDEO

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Current DateTime: 12:15:46 10 Nov 2009
LinksList Documentid: 31171988
Expiration DateTime: 11/10/2009 12:18:08 AM

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Current DateTime: 12:15:47 10 Nov 2009
LinksList Documentid: 31171995
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Pharma's Market

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Dec.26
2:15 PM ET
Friday, 26 Dec 2008
V Is For Victory & Viagra

Pfizer's Viagra
AP
Pfizer's Viagra

On what has to be one of the slowest news days of the year, especially for business, today’s “Washington Post” has a great watercooler item. It’s not anything material or stock-moving for Pfizer, the world’s biggest drug company, but it will get people (think late-night comics) talking once again about the little blue pill.

Reporter Joby Warrick put together a piece about how CIA agents are occasionally using PFE’s impotence-fighter Viagra to “make friends and influence people” in the renewed fight against the Taliban. The anecdotes in the article are pretty interesting and entertaining.

A Pfizer spokeswoman told me the company has no comment on the Washington Post story except to say that PFE was “certainly not” aware this was going on until the Post dug it up.

Bob Windrem, a senior investigative producer at NBC News, chased down the story with the CIA. He reports that agency officials have no comment. But a senior intelligence official says, “If it was done, it was done in a handful of cases.”

The official adds that no one’s gonna get in trouble for it. He tells Windrem the agency encourages officers “to think outside the box” and that whatever works within the U.S. law is fair game.

Pfizer [PFE  Loading...      ()   ] has talked a lot lately about expanding into emerging markets and how important that is to the company’s growth. I’m certain this is not what they’ve been referring to.

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© 2009 CNBC, Inc. All Rights Reserved

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Current DateTime: 09:34:02 09 Nov 2009
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