- Black Friday at Best Buy
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
More Videos
- Black Friday at Best Buy
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
RSS FEED
MOST SHARED
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Abu Dhabi Will Aid Debt-Fraught Dubai 'Case by Case'
- Banks With The Biggest Exposure to The UAE
- Dubai's Debt Woes Signal New Era for Creditors
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Longer Lines, Fuller Carts This Black Friday
- Big US Banks May Be Forced to Raise Capital: Bove
- Bank of America Amends Pay for Senior Executives
- Tiger Woods Out of Hospital After Accident
Media Money
Text Size 
As the movie and TV industries struggle to reinvent themselves for the digital future, the music industry is constently used as an example of what NOT to do.
So now, when many have left the traditional music industry for dead, can it reinvent itself online using the existing tools? The four major music labels are trying to do just that: teaming up to create a new online video venture.
Instead of just taking a cut of the revenue when music videos are played on YouTube alongside ads, now they're working on their own site. The Financial Times reports they'll either go it alone for a new site or will work with YouTube to launch a premium channel or work with Hulu for their own site. But in early December Warner Music [WMG
Loading...
()
] pulled videos from YouTube over a debate about compensation for cover songs uploaded on the site.
(Note: Hulu is a joint venture of News Corp. [NWS
Loading...
()
] and NBC Universal, which is corporate parent of CNBC.)
It seems like this is the type of site Viacom's [VIA
Loading...
()
] MTV should have launched nearly a decade ago — if it had, MTV could own the chunk of music sales that Apple's [AAPL
Loading...
()
] iTunes now does. But the very reason the music labels are trying to do this themselves is because they want to avoid what happened when MTV played their music videos without compensating them — using them just to drive album sales. It's no secret that album sales — even including digital downloads — are on a drastic decline, so the labels are looking for control.
Will the majors try to incorporate the independent labels? We'll see. But it'll be interesting to see if the majors try to work within existing constructs, or if they try to reinvent the system.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes