Sports Biz Video Gallery
CNBC's Darren Rovell discusses whether rookie sensation Jeremy Lin can revive the Knicks and, in turn, MSG, with CNBC's ...
CNBC's Darren Rovell has a preview of the parade and insight on what the Giants winning means for New York and New Jerse...
darren rovell's sports index
SPORTS BIZ SLIDESHOWS
» More
SPORTS BIZ VIDEO
» More
- Maria's Basketball Lesson With Kareem Abdul-Jabbar

- Bill Murray's Golf Strategy

- Martin Sorrell: Ad Spending Up This Year

- Victor Cruz Wins Vizio Top Value Performer Award

- Giants Ticker Tape Parade

- Donald Trump: Why I Endorse Romney

- Baseball Great Curt Shilling Has Game

- Oddest Odds of Winning the Super Bowl

- Social Super Bowl Touchdown

- Did Vegas Beat the Super Bowl Spread?

- Maria's Basketball Lesson With Kareem Abdul-Jabbar
DARREN ROVELL'S SPORTS INDEX




ABOUT SPORTS BIZ
Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Sports Biz
Jan.06
12:30 PM ET
![]() |
CNBC.com Fiesta Bowl |
I'm talking about the sheer size of the Texas and Ohio State bands. Texas, called the "Showband of the Southwest," and Ohio State, the pompously dubbed "Best Damn Band in the Land," had so many people performing that the sea of instruments almost never ended.
It makes sense.
I believe it's the first time two teams with over $100 million athletic budgets played each other. Texas has an athletic department budget of $101 million, while Ohio State's falls at $115.4 million. No other college football team in the nation tops the $100 million mark.
Questions? Comments?
© 2012 CNBC, Inc. All Rights Reserved
MORE FROM CNBC






