Budget Bowl Was Just Amazing
CNBC Sports Business Reporter
The most amazing part of the Texas-Ohio State Fiesta Bowl game last night wasn't anything that was happening on the field. It was what was happening in the stands. And no, I'm not talking about Colt McCoy's girlfriend.
I'm talking about the sheer size of the Texas and Ohio State bands. Texas, called the "Showband of the Southwest," and Ohio State, the pompously dubbed "Best Damn Band in the Land," had so many people performing that the sea of instruments almost never ended.
It makes sense.
I believe it's the first time two teams with over $100 million athletic budgets played each other. Texas has an athletic department budget of $101 million, while Ohio State's falls at $115.4 million. No other college football team in the nation tops the $100 million mark.
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