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Financial Fitness: Re-branding Yourself for the Road Ahead

For Day Four of our Financial Fitness program , Carmen initiated Jeanine, a California-based real estate agent who saw her income tank along with the housing market.

Jeanine was successful in her business – selling as much as $6 million worth of property in a single month back in early 2007 – until the housing bubble burst and took her job along with it. Now she is going on a full year since her last paycheck and is considering withdrawing from her 401(k) just to stay afloat. With four months of “income runway” left (thanks to a well-stocked emergency fund), Jeanine is determined to make a fresh start and do whatever is necessary to pull herself back up, housing market be damned -- even if it means going back to where she started in a Silicon Valley tech job.

>>Carmen breaks down Jeanine's Financial Fitness plan

To help Jeanine get on the road to financial fitness, Carmen brought in certified financial

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planner Bill Losey and Jeff Taylor of jobs site Monster.com, who taught her the importance of focusing her resume and selling herself as a commodity.

To hear their advice, including ways for Jeanine to re-brand herself and move to a ‘skill-based’ resume, watch the accompanying video.