- Eric Schmidt on Government Scrutiny and Economic Recovery
- Schmidt on Social Media, Ads and Hulu
- Sun Valley on Social Media
- Eric Schmidt + Larry Page on Revolutionizing Computing
- WPP's Sir Martin Sorrell on the Ad Recession
- Twitter in the Sun Valley Spotlight
- Sun Valley Dealmaking Confab Kicks Off
- Making Money on Michael Jackson's Memorial
- Court Ruling Could Mean Trouble for TiVo
- Another Music Lawsuit, but with an Unexpected Target
More Videos
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Schmidt on Social Media, Ads and Hulu
- Sun Valley on Social Media
- Eric Schmidt + Larry Page on Revolutionizing Computing
- WPP's Sir Martin Sorrell on the Ad Recession
- Twitter in the Sun Valley Spotlight
- Sun Valley Dealmaking Confab Kicks Off
- Making Money on Michael Jackson's Memorial
- Court Ruling Could Mean Trouble for TiVo
- Another Music Lawsuit, but with an Unexpected Target
|
CNBC'S MOST SHARED
- WPP's Sir Martin Sorrell on the Ad Recession
- Unemployed? Bored? Make Money Playing Beer Pong
- Social Networking's 'Naked' Truth
- Merrill's McCann Seen as UBS Wealth Frontrunner
- The View From Newark
- Warren Buffett's Top Three Investment Rules for the Average American
- Fast Funds: Hot Ways To Play China
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Eric Schmidt on Government Scrutiny and Economic Recovery
- Market 360: The Week's Best & Worst
- Geek Squad V. Gizmodo
- Brandt: Google Chrome OS in the Post-PC Age
- Other People Are Weirder Than We Are
- Bank Failures: Is The Nightmare Over? (Video)
- California Here I Go? No.
- Roginsky: No More Mr. Nice Guy
- Commercial Conundrum
- Buffett's Top 3 Investment Rules for Average Americans
- Market Insider: Earnings Loom in the Week Ahead
- White House Weighing Assistance for Small Businesses
- How Serious Is White House About Second Stimulus?
- Bulls Get Summertime Blues, But It's Hot Fun for Bears
- As Banks Fail, Strong Institutions Become More Visible
- Merrill's McCann Seen as UBS Wealth Frontrunner
- It's Not the Wealthy Who Are Leaving California: Study
- Atlantic City Takes Hit as Pennsylvania Casino Opens
RSS FEED
Text Size 
Disney [DIS
Loading...
()
] is moving forward with plans to build its first ever park in mainland China, a $3.59 billion Shanghai park to open in 2014.
This planned park, hotel and shopping development, co-owned by the Shanghai government and Disney, would be one of the largest foreign investments in China. It's particularly notable considering the global economy is slowing and Disney is still struggling to get Hong Kong Disneyland to really click. The weakening economy may actually help this park move forward-- Disney says the park will create 50,000 new jobs.
This is no surprise -- Disney's been talking about this for years and year -- and it's not final yet. The latest is that Disney and the Shangha government agreed to submit a proposal to the Chinese central government. One piece missing from this proposal: any Disney-owned broadcast channels in China. Not having a Chinese Disney could make it hard to build awareness of Disney's brands and drive consumers to the park franchise. But building a park and getting more exposure on TV could help Disney be the one profiting from its brands, rather than the pirates.
Considering Disney's efforts to fill its U.S. parks despite the economic downturn, the mouse house is surely counting on the recession to end soon.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes