I've written a lot in this space about endorsements and commercials that don't work.
It obviously involves athletes because that's what I talk about. So I think it's appropriate to talk about an ad that doesn't involve any jocks, but might be the best Made-For-TV commercial of all time. It's the ShamWow!
It's a supertowel that holds 20 times it's weight in liquid, it costs $19.95 (like all TV products) and for some reason, it's apparently important to say that it's made in Germany. Other than spending a lot of money on paper towels, there's really no reason for me to have this product. But I was so convinced, after seeing the commercial so many times, that I was basically begging my wife to throw it in the cart at Bed, Bath & Beyond this weekend.