Super Bowl: Recession-Proof, At Least This Year
Whatever happens in Tampa, Bill Roseman's downturn in 2009 could be repeated for 2010's Super Bowl, if the economy doesn't improve by then. "This will have an affect for next year," says Roseman. "I’ll cut my purchases in half. I can’t afford to buy the same amount of rooms."
And even though Super Bowl XLIII was a success for him, SportsEvents' Kinnett agrees with Roseman's play calling for 2010.
"We’ll be much more conservative," says Kinnett. "The last Super Bowl in Miami, we had 900 hotel rooms, this time we'll have 500. That's based on the economy and depends on how long we are in the mess we are in. If it’s 12 months of the same or worse, you better put your helmet on."