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First Dog Already Upstages Obama

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Published: Tuesday, 13 Jan 2009 | 3:13 PM ET
By:

CNBC Sports Business Reporter

I just got two boxes of the Barack Obama Topps set.

It's 90 cards, plus 18 stickers.

Photo By: Jonathan K. Li for CNBC.com


No offense to our new leader, but the most coveted card in the set isn't of Obama. It's of his pooch.

Source: TOPPS

I know, you're confused because the Obamas haven't picked whether they're going to get a Portuguese Water Hound or a Labradoodle. But the folks at Topps have been able to pick up on the buzz by putting in a "first dog" redemption card, which entitles the lucky holder of the card to send it in and get a card of the to-be-determined White House pup.

Now here's the scoop on the pooch.

We opened 25 packs and were able to get the entire set. But we didn't get the dog card. A call to the guys at Topps revealed that the odds of getting this card is 1 in 384 packs and that one recently sold on eBayfor $45. I never thought I'd say this, but I have a feeling that there's going to be trades for the dog to be named later.

Questions? Comments? SportsBiz@cnbc.com

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I just got two boxes of the Barack Obama Topps set. It's 90 cards, plus 18 stickers. No offense to our new leader, but the most coveted card in the set isn't of Obama. It's of his pooch.
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