- Black Friday at Best Buy
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
More Videos
- Black Friday at Best Buy
- Facebook's Biggest-Ever Holiday Shopping Season
- Facebook's New Dual Class Structure - Slow Steps to an IPO
- Can Murdoch Help Bing Challenge Google and Shift the Content Equation?
- Twilight, Inc., A Worldwide Craze
- Oprah to Leave Syndication in 2011
- Sony's E-Reader Shortage and the Digital Book Battle
- Salesforce.com Brings Facebook and Twitter's Social Capabilities to Businesses
- Sumner Redstone's Companies Face Off Yet Again
- Can YouTube Revolutionize Citizen Journalism?
RSS FEED
- U.S. Stocks Fall on Dubai Worries
- Black Friday at Best Buy
- Strategists on Dubai: Avoid 'Rash Moves' Now
- Longer Lines, Fuller Carts This Black Friday
- Dubai Stock Market Fear Has 'Legs': Dennis Gartman
- Obama's Emission Reduction Pledge Paints Future for Autos
- Is Super Bowl Halftime Act Too Old?
- Surprising Options Trades in TiVo Shares
- EA Sports Hopes to Pump Up Sales Through Pop-Up Locations
- Abu Dhabi Will Aid Debt-Fraught Dubai 'Case by Case'
- Banks With The Biggest Exposure to The UAE
- Dubai's Debt Woes Signal New Era for Creditors
- Next Week: Cash In Now Or Wait For A Santa Rally?
- Dubai Stock Selloff May Bring Buying Opportunity
- Longer Lines, Fuller Carts This Black Friday
- Big US Banks May Be Forced to Raise Capital: Bove
- Bank of America Amends Pay for Senior Executives
- Tiger Woods Out of Hospital After Accident
Media Money
Text Size 
 |
Nearly 32 million people tuned in to Idol's 2008 finale, but its ratings through the season slipped by a couple million viewers and its viewership skewed to a less desirable older demographic.
There's no question that Idol will continue to be huge, but it's like fighting gravity-- all TV shows, especially reality TV, fade with time. Idol has held up remarkably well, and it'll surely remain in the top five, but can it still be number one every night it's on?
Idol is hugely important for News Corp's Fox. [NWS
Loading...
()
] . Idol defines Fox's entire spring season—it's not just about ratings and ad revenues from Idol itself. Idol boosts ratings for the shows following Idol and thanks to promos in the show, generates awareness and revenues for Fox's entire programming lineup.
To keep viewers interested this year Fox is shaking things up.
The show is adding a new judge and tweaking the format. This year the show will rush through the really amateur early contestants, getting to the good voices earlier, and bringing more of the potential-stars to Hollywood. This year the show is bringing back a wild-card round it used in the first two seasons. And to try to make viewers feel more connected to the show's stars, they'll include more backstage footage and info about their lives. This could help spice things up, but the show also risks alienating loyal fans.
And with the recession creating a downturn across the ad industry, it'll be interesting to see how and if it affects Idol's premium advertising. Beleaguered automaker Ford [F
Loading...
()
] is one of the show's main sponsors. We'll see how long that can last considering how much the automakers are scrutinizing their spending.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes