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Current DateTime: 07:16:43 04 Feb 2009
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Chrysler Rules Out Sale of Individual Brands
By: Reuters | 14 Jan 2009 | 09:11 AM ET
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Chrysler Vice Chairman Tom LaSorda Wednesday said the No. 3 U.S. automaker would not sell an individual brand like Jeep but said it would pursue deals to sell off tooling for models going out of production, or even licensing production of current models.

LaSorda, who was speaking to reporters on a conference call, was responding to a Reuters report from Tuesday that cited people with knowledge of the discussions as saying that Chrysler had been in talks to  sell assets to Renault-Nissan and auto parts supplier Magna International.

"This company is going to be around. We are not going under," LaSorda said.

Detroit Auto Show '09 A CNBC Special Report

LaSorda said Chrysler had not had any discussions with Renault, which owns a 44 percent interest in Nissan Motor. He said consideration of any sale of the automaker would be the responsibility of its owner, private equity firm Cerberus Capital Management, and would have to be approved by U.S. officials under the terms of Chrysler's $4-billion U.S. government bailout.

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