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LeBron’s Mystery Commercial Solved

Wednesday, 14 Jan 2009 | 12:00 PM ET

Partners of LeBron James had us thinking after we saw this commercial teasing forward to an announcement this Sunday.

So we did some work and called around to all of LeBron’s endorsement partners. The only one who didn’t say it wasn’t theirs was State Farm and the red font matches up with the company’s colors.

“We have a relationship with LeBron and we’ve used him in advertising,” said spokesman Rich Pingeton. “We plan to use him in advertising in the future.”

Something tells me the announcement isn’t that he’s going to the Knicks.

Questions? Comments? SportsBiz@cnbc.com

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