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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Jan.14
12:00 PM ET
Wednesday, 14 Jan 2009
LeBron’s Mystery Commercial Solved
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
Partners of LeBron James had us thinking after we saw this commercial teasing forward to an announcement this Sunday.
So we did some work and called around to all of LeBron’s endorsement partners. The only one who didn’t say it wasn’t theirs was State Farm and the red font matches up with the company’s colors.
“We have a relationship with LeBron and we’ve used him in advertising,” said spokesman Rich Pingeton. “We plan to use him in advertising in the future.”
Something tells me the announcement isn’t that he’s going to the Knicks.
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