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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Jan.14
1:28 PM ET
Wednesday, 14 Jan 2009
Retired Players Get Their Due
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Gambling | Movies & Film Studios | Television | Media | Print Media | Marketing | Advertising | Sports
Sectors:Retail | Food and Beverage | Media | Personal and Household Goods
Companies:Nike Inc | Under Armour Inc
Earlier this week, the National Football League Players Association was denied an appeal of a lawsuit brought about by retired NFL players, who claimed that the union failed to market their names and likenesses.
The previous verdict was for $7.1 million in compensatory damages and $21 million in exemplary damages.
That's not to say, however, that the marquee retired players didn't make a dime.
Here's a list of the top 10 retired players we've obtained from the U.S. Department of Labor. It indicates the amount the NFLPA paid these players last year.
TOP 10 RETIRED PLAYERS PAY |
| NAME | AMOUNT |
| Joe Montana | $523,760 |
| Archie Manning | $360,233 |
| Joe Namath | $290,000 |
| John Elway | $250,653 |
| Emmitt Smith | $234,981 |
| Barry Sanders | $223,956 |
| Dan Marino | $187,736 |
| Jerry Rice | $170,732 |
| Steve Young | $160,637 |
| Walter Payton | $119,246 |
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