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CNBC.com 2009 Superbowl |
1) HDTV and the Super Bowl - For 3 years running, the Super Bowl has been the top driver for HDTV sales.
Super Bowl XLIII in HD:
Last year, 2.4M high-definition televisions were forecast to be purchased for the Super Bowl, generating over $2.2B in 2008 sales according to the "Sports and Technology" survey by the Consumer Electronics Association (CEA) and the Sports Video Group (SVG). The Super Bowl has been the top driver for HDTV purchases for three years running.
The 2008 Super Bowl was the highest rated Super Bowl in history, attracting 97.5M viewers (Nielsen)
Demographics of Football Fans: (Nielsen)
People in wealthy homes with greater than $100,000 in annual income, are almost 3 times more likely to watch the Super Bowl as people in homes that make less than $30,000
Publicly Traded Companies that stand to benefit:
Best Buy [BBY
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Sony [SNE
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Matsushita (Parent of Panasonic) [MC
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LG Philips LCD [LPL
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Corning [GLW
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Texas Instruments [TXN
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La-Z-Boy [LZB
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] states that January and February are among the "strongest months" for sales of recliners according to their Chief Marketing Officer Doug Collier
- Where, what, how.
- CNBC's Jim Goldman asks: Has the sun begun to set on Twitter? Data suggests its best days are over.
- Everyone wanted a piece of Madoff's "Bullship"--the famous buoy sold for $7,500 at auction. You won't believe these prices.
- De Loach Vineyards is selling its pinot noir the old fashioned way, helping to cut energy and transportation costs.
- Why are the Chinese concerned about the progress of U.S. health care legislation?
- CNBC's Maria Bartiromo talks to rapper Snoop Dogg about brand identity in both business and music.
Data is a real-time snapshot *Data is delayed at least 15 minutes