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CNBC.com 2009 Superbowl |
1) HDTV and the Super Bowl - For 3 years running, the Super Bowl has been the top driver for HDTV sales.
Super Bowl XLIII in HD:
Last year, 2.4M high-definition televisions were forecast to be purchased for the Super Bowl, generating over $2.2B in 2008 sales according to the "Sports and Technology" survey by the Consumer Electronics Association (CEA) and the Sports Video Group (SVG). The Super Bowl has been the top driver for HDTV purchases for three years running.
The 2008 Super Bowl was the highest rated Super Bowl in history, attracting 97.5M viewers (Nielsen)
Demographics of Football Fans: (Nielsen)
People in wealthy homes with greater than $100,000 in annual income, are almost 3 times more likely to watch the Super Bowl as people in homes that make less than $30,000
Publicly Traded Companies that stand to benefit:
Best Buy [BBY
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Sony [SNE
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Matsushita (Parent of Panasonic) [MC
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LG Philips LCD [LPL
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Corning [GLW
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Texas Instruments [TXN
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La-Z-Boy [LZB
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Data is a real-time snapshot *Data is delayed at least 15 minutes