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Current DateTime: 09:11:51 25 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/25/2009 9:12:04 AM
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Current DateTime: 09:11:52 25 Nov 2009
LinksList Documentid: 31625651

Media Money

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Jan.21
9:26 AM ET
Wednesday, 21 Jan 2009
The New York Times' Slim Solution

CNBC.com

Even the historied New York Times Company is suffering in this perfect storm of an economic downturn and a cyclical move away from print advertising.

With the Times needing to pay back $1.1 billion in debt in the next few years, rumors were swirling that the New York Times Co. [NYT  Loading...      ()   ] might have to file for bankruptcy. But here's a much better solution-- one of the richest men in the world, Mexican billionaire, Carlos Slim Helu is loaning $250 million in the company. (It's a drop in the bucket for Slim, who built up his $60 BILLION dollar fortune on telecom and other investments).

Slim's already demonstrated his faith in the Times -- he's owned 6.9 percent of the company since September.

The fact that the NYT stock has tumbled since then hasn't dissuaded Slim. This $250 million loan is in the form of six-year notes, with warrants that are convertible into shares. It should be worth Slim's while: the notes charge 14 percent interest (11 percent in cash, 3 percent in bonds). And these terms speak to just how much the Times needs this cash.

This cash will allow the Times to refinance its debt ahead of a $400 million revolving credit line expiring in May. Part of a larger strategy to reduce debt, the company is also looking to sell its stake in the Boston Red Sox and use its Manhattan building to borrow money.

The good news for the Sulzberger family, which owns 19 percent of the company Times, is that they won't give up control. If and when Slim exercises the warrants he'd control about 18 percent of the company, the third-largest shareholder behind Harbinger Capital Partners and the Sulzberger, who control the company through special voting shares.

The New York Times losses are getting worse and worse. Third quarter net income was down 51 percent from the year-ago quarter and month after month ad revenue losses are growing. We will see if this additional equity helps the Times get its debt in order while it works to bolster its online revenues.

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