Time to break out the fat pants.

Your average Super Bowl viewer this weekend will wolf down 1,200 calories during the game, according to the Calorie Control Council. Apparently there won't be much calorie control on Sunday.

Six things that have consumers buzzing in the world of beer this week:

1. Trouble at the Altar for Bud's Marriage to Corona: There was bad news this week for Anheuser-Busch InBev in its attempt to acquire full control over Grupo Modelo, the owner of the Corona beer brand among others. AB InBev already owns 50 percent of Modelo and the acquisition would give the brewing giant total control of two of the most popular beer brands in the world, Budweiser and Corona. On Thursday, the government filed a lawsuit to prevent the deal, expressing concern that it would lead to higher beer prices in the U.S. The Department of Justice argues Modelo has held down market prices by not following AB InBev's lead in rising prices. AB InBev released a statement saying it will fight the claims.

2. Budweiser's Big Super Bowl Bet: Anheuser-Busch InBev will once again have a heavy presence in the most watched television event of the year. The brewery will have six commercials during Super Bowl XLVII for a total of four and half minutes of airtime. In a break with tradition, the brewery has released two of the ads in advance of the game. "Brotherhood", which will air in the second quarter, features a baby Clydesdale that will be just 18 days old as of Super Bowl Sunday. Budweiser is asking fans to help name the baby Clydesdale by tweeting suggestions to @Budweiser using the hash tag #clydesdales.

In the fourth quarter, the company will air, "Serenade", an ad for the new Beck's Sapphire. This is the first time Beck's has had an ad in the Super Bowl and Sunday is the one and only time the ad will air on television. The ad involves fish singing "No Diggity," a remix of the 90's hip-hop hit by Australian musician Chet Faker.

3. Beer Bowl: San Francisco vs. Baltimore: It will be more than just city pride on the line when the San Francisco Giants take on the Baltimore Ravens in Super Bowl XLVII. Two craft brewers will be putting their signature beers on the line as well. San Francisco based Anchor Brewing and Maryland based Flying Dog Brewery have crafted a friendly wager between the breweries. According to the Anchor Brewing website: "The losing brewery must pour the opposition's signature beer in their taproom for one week while tour staff wears Super Bowl Champion gear from the winning team." The selected beers are Anchor Steam Beer and Raging Bitch Belgian-Style IPA.

4. Major League Beer: Boulevard Brewing already considers itself Kansas City's hometown beer. Now the brewery is showing its loyalty once again by linking up with another local sports team. Boulevard has inked a deal to become the official craft beer sponsor of Major League Soccer's Sporting KC. The announcement comes as the brewery finishes a successful first season as one of three official beer sponsors of MLB's Kansas City Royals. In another sign of the brewery's popularity, it announced this week it would expand the number of brewery tours it offers each week. The increase is an attempt to ease a log jam which sometimes saw online reservations for weekend tours fill up three months in advance.

Last summer's drought has come home to roost in the price you'll be paying for those Super Bowl party chicken wings.

The U.S. Department of Agriculture said Thursday that chicken prices were up 6 percent in December, versus a year earlier. That's more than triple how much overall food prices have risen over the same time.

Food economists had been warning that the price of foods such as meats and dairy would likely rise because of the summer's severe drought. (Read More: The Drought's Impact on Food Prices.)

Six things that have consumers buzzing in the world of beer, wine and spirits this week:

1. Hillsboro Hops Crafting Stadium Concessions: Portland-area minor league baseball team the Hillsboro Hops already pays homage to Oregon's brewing heritage though its name. Now the team is looking to create a craft beer mecca for fans who attend their games. Team General Manager K.L. Wombacher told OregonLive.com: "The goal is to feature as many local craft beers as we can." He says the team is in the process of finalizing its concessions agreement. Wombach said other ideas under consideration include having a different beer rotation for each home stand.

When President Obama celebrates his second inauguration, he will be toasted during lunch with California champagne.

"We laid down 20 cases four years ago, hoping this would happen," said Gary Heck, President and CEO of Korbel Champagne Cellars in Sonoma County.

The 130-year-old company has provided champagne for eight inaugurations in a row, going back to Ronald Reagan's second term. Heck said company sales are up as much as five percent over the last year, better than the overall market for sparkling wine. (Read More: Private Jet Traffic for Inaugural Half of 2009's Record)

Six things that have consumers buzzing in the world of beer, wine and spirits this week:

1. Forever Unloved: New Jersey's largest craft brewery, Flying Fish Brewing Company, is using some cleverly chosen words to deliver a message to super storm Sandy and raise money towards Sandy recovery efforts.

The brewery is releasing, Forever Unloved (FU) Sandy, a hybrid wheat-pale ale. All proceeds – not just profit – will go to a N.J.-based super storm Sandy relief charity, which has yet to be determined. The brewery said it will produce 100 kegs of FU Sandy, which it hopes will generate $50,000. The beer, which for now will be draft only, will be available beginning in February.

Rising food prices look manageable this year and Wendy's doesn't expect have to raise menu prices much, CEO Emil Brolick told CNBC's "Closing Bell" on Wednesday.

"In 2012, we basically saw a 90 basis point increase in commodities," the hamburger chain CEO said. "As we look at 2013, we're looking for something in the area of 90 to 120 basis points. We have already built this into the outlook for the year, so we think it's a manageable increase."

Lululemon Athletica had some missteps during the crucial holiday season but sees no reason to start discounting its athletic apparel, CEO Christine Day told CNBC's "Power Lunch"on Wednesday.

"We feel it was a really healthy growth season in a holiday where a lot of people were discounting and we stayed full price," Day said.

Dish Network says it plans to close about 300 Blockbuster stores across the country, affecting about 3,000 employees.

Company spokesman John Hall told The Denver Post on Monday that the closures will leave about 500 Blockbuster locations in the U.S. Blockbuster is owned by Dish Network.

Dish Network last year also shuttered about 500 underperforming Blockbuster locations. Hall said the stores that will be closed in coming weeks are either underperforming or nearing the end of their leases.

He said the 3,000 employees were informed about the latest closures on Friday. The store locations have not been announced.

Colorado-based Dish Network in March 2011 bought the then-bankrupt video rental chain for $320 million. It plans to move Blockbusters' headquarters from Texas to Colorado's Douglas County.

Dunkin' Donuts will be coming back to California in a big way, opening new franchises there in 2015, Dunkin' Brands CEO Nigel Travis said in a "First on CNBC" interview Wednesday.

Dunkin' Donuts, which started in 1950 in Quincy, Mass., has 7,000 stores in 36 states, but none open to the public in the Golden State.

Travis said in a "Squawk Box" interview, "[We're] opening up the first ones [there] in two years' time, but we're selling franchises as of today." It's a "no brainer," he said.