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  Thursday, 19 Aug 2010 | 3:52 PM ET

E-Commerce Site Boosts Small Business

Posted By: Michelle Lodge
Groupon.com
Source: groupon.com
Groupon.com

Much has been said and written recently about how to jump-start small businesses in the US, but the wildly popular e-commerce site Groupon seems to doing just that while giving consumers exactly what they want—discounts.

“We’re the first people who have really figured out how a small business can do advertising and see huge results without paying upfront,” Groupon CEO Andrew Mason told CNBC Thursday.

“These businesses have very small marketing budgets, and they only have to pay when the customer comes in the door in the form of a discount. So everyone ends up winning.”

The two-year old Groupon , run by 29-year-old Mason, offers local businesses (small and big) free advertising through a discount coupon-redemption business model.

Consumers have embraced theChicago-based Groupon and the concept since its launch: It has 13 million members worldwide in 29 countries.

The nitty-gritty is that Groupon features one new deal daily—a price reduction on goods or services—by a fixed deadline. Among those offerings are discounts on clothing, health services, such as acupuncture, meals at restaurants and different kinds of entertainment.

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  Thursday, 19 Aug 2010 | 11:52 AM ET

What Williams-Sonoma's Earnings Say About the Consumer

Talk about bucking the trends!

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  Wednesday, 18 Aug 2010 | 10:30 AM ET

HSN, QVC Makeover: Tacky Baubles Out, Couture In

Posted By: Barbara Thau

Vogue magazine will co-sponsor a major event during Fashion Week in September. With QVC.

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  Monday, 16 Aug 2010 | 12:33 PM ET

Back-to-School Season to Spur Shopping, but What's Next? 

Retailers shouldn't worry about back-to-school spending—the shoppers will be there. It's what may come next that's the big the concern.

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  Friday, 13 Aug 2010 | 10:54 AM ET

Stolen Innocence: Theft of Children's Identity Rising

As children head back to school, it is a good time to remember that parents should be very careful when they share their children's Social Security numbers.

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  Thursday, 12 Aug 2010 | 4:54 PM ET

Consumers Lack Conviction: Estee Lauder Chairman

What does it take to win over consumers in this environment?

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  Thursday, 12 Aug 2010 | 3:02 PM ET

How Many Social Security Numbers Do You Have?

So how many Social Security numbers do you have?

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  Thursday, 12 Aug 2010 | 11:44 AM ET

Mismatched? Tween Fashion Brand for the Diapered Set

Toys 'R Us's latest partnership has given birth to a line of baby apparel and gear designed for parents who think beyond pastel blue and pink.

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  Thursday, 12 Aug 2010 | 8:17 AM ET

Consumer Spending Weak in July: Report

Posted By: AP

American shoppers dug in their heels in July, bad news for the stalling economy and worse for struggling retailers.

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  Wednesday, 11 Aug 2010 | 4:24 PM ET

Macy's Earnings Teach an Important Lesson: Think Local

Macy's earnings can teach retailers a good lesson: don't forget to think about your local customer.

»Read more

About Consumer Nation

  • From the products to the pitches to the people who buy them, we are a Consumer Nation. This blog focuses on all things consumer, taking the pulse of the attitudes that shape purchasing decisions, and providing insights that will help keep marketers, entrepreneurs and investors up-to-date on where trends are heading.

 

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