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Payless Shoesource might not be the first place you think of for lipstick, and J Crew doesn’t exactly summon visions of wedding dresses.
Companies have embraced social media Web sites like Facebook and Twitter as wonderful marketing tools, but these sites can also spark public relations nightmares.
Fears of European debt contagion are still fresh in many minds, but a study by retail consultants A.T. Kearney reinforces the message that retailers need to diversify their investments internationally to guard against economic risk in their native country, by blunting the impact of economic blows.
Global management consulting firm A.T. Kearney takes an annual look at which emerging markets are ripe for retail expansion. Their study looks at 30 emerging countries and grades them on a number of factors including an assessment of country risk, population size, and wealth as well as its current retail saturation.
Several countries entered the ranking for the first time as more isolated markets became attractive because they help shelter retailers from the swings in global economies brought on by the recession. While retailers continue to focus on larger emerging markets such as Brazil, India and China, smaller nations such as Kuwait, Uruguay, Albania and Macedonia may offer attractive opportunities for international expansion, according to A.T. Kearney's research.
"Given the volatility of global economies, it almost is not even a choice for retailers, it is a need," said Deepa Neary, a retail industry consultant at A.T. Kearny.
Click ahead to see which countries are the most attractive to retailers.
By Christina Cheddar-Berk
Posted 21 June 2010
Wal-Mart Stores is still quenching consumers' thirst for cheap soda, and that's really bad news for private-label soft drink manufacturer Cott.
General Electric is recalling about 181,000 washing machines under an agreement with the U.S. Consumer Product Safety Commission.
Christina Cheddar Berk is editor of CNBC.com's Consumer Nation and chief trend spotter.
Courtney is a retail reporter for CNBC.
Tom is a Senior Editor and Assignment Desk Manager for CNBC TV. He also writes about the business of beer for CNBC.com.
Stephanie Landsman is one of the producers of CNBC's 5pm ET show "Fast Money."
CNBC Segment Producer
Retail expert Robin Lewis offered what he called a "win-win" solution for two retailers: Amazon should acquire Sears.
A new agreement requires GrubHub to ensure fees it charges restaurants for its service does not sap tips from delivery people or other workers.
Lululemon is having its first analyst day since its new CEO took over in January. Stacey Widlitz, CNBC retail analyst, provides perspective.