Think of it as a baker's dozen, craft-brewing style.
F.X. Matt Brewing, the eighth-largest craft brewer in the United States, is celebrating its 125th anniversary by giving customers a gift that beer drinkers can often only dream about: free beer.
The brewery, now in its fourth generation of family ownership, is giving consumers 13 beers for the price of 12, adding a can of its new Legacy IPA into variety packs of the Saranac brand.
"As a family, the legacy that we have is beer. We've passed it down from generation to generation," said Fred Matt, president and chief operating officer. "So we thought, let's share this gift as a kind of thank you to all those loyal customers who've helped us get to 125 years."
Given its ability to survive decade after decade, F.X. Matt has a unique perspective on the current craft beer boom. According to the latest figures, more than 2,500 breweries are in operation, with 1,000 more planned.