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  Wednesday, 8 May 2013 | 2:05 PM ET

Wendy's Is Getting a Makeover: CEO

Posted By:
Wendy's CEO on Makeover, Healthy Eating
Wendy's is the second-biggest burger chain, behind McDonald's, and its stock is up 25 percent this year. CEO Emil Brolick talks about the restaurant's makeover and changes for healthier eating.

Despite an uneven consumer landscape, Wendy's expects its makeover to boost same-store sales this year, CEO Emil Brolich told CNBC's "Power Lunch" on Wednesday.

"Certainly, it's a challenging economic environment out there," Brolich said. "But, remember, this is a very large marketplace, and there's always been an opportunity for excellent success for those brands that are relevant to consumers. We believe we can be one of those brands."

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  Wednesday, 8 May 2013 | 11:57 AM ET

It's Spring, but Christmas Tree Growers Feel Scrooged

Posted By:
Christmas Tree Growers Not Happy
CNBC's Jane Wells reports that Christmas tree growers in Oregon are facing competition in the form of plastic trees made in China. And they want the Obama Administration to do something about it.

Christmas isn't for seven months, but Christmas tree growers have already discovered coal in their stockings.

"I'm pretty frustrated with the White House," said Betty Malone of Sunrise Tree Farm in Philomath, Oregon. Malone has been in the business for 40 years, but she said tree sales are falling even as the population grows. "There are challenges to our industry from outside of the U.S., from plastic trees coming from China."

A Harris poll conducted for the National Christmas Tree Association revealed a 20 percent drop in the numbers of live Christmas trees bought between 2011 and 2012. When Americans were asked if they displayed a tree during the holidays, 56 percent said they put up a fake tree, while only 17 percent said they bought a live one.

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  Tuesday, 7 May 2013 | 2:19 PM ET

Bad News, Barbecuers: Beef Prices at All-Time High

Posted By: Amy Langfield, NBC News
Chicken or Beef?
Why consumers prefer chicken, with CNBC's Jane Wells.

Outdoor chefs are in for an unhappy surprise as the summer grilling season approaches: The cost to fire up a backyard barbecue is going up.

The price of wholesale beef hit an all-time high Friday and there is no indication it will decline this year. While the price of beef alone is up at least 5 percent, that summer cookout is going to feel much more expensive to any serious barbecue aficionado buying good-quality meat.

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  Tuesday, 7 May 2013 | 9:56 AM ET

What You Need to Know About the Online Sales Tax

Posted By: Herb Weisbaum, NBC News
John Lamb | Digital Vision | Getty Images

It's far from a done deal, but the days of mostly tax-free shopping on the Internet moved one big step closer to ending on Monday.

By a vote of 69 to 27, the Senate passed the Marketplace Fairness Act with bi-partisan support. The bill would allow a state that has a sales tax to require online retailers—those with more than a million dollars in out-of-state sales each year—to collect that sales tax from all of its customers in that state.

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  Monday, 6 May 2013 | 11:49 AM ET

Landshark Lager's New Tune: Zac Brown-Branded Can

Posted By:
Source: Anheuser-Busch
Landshark Zac Brown label.

Zac Brown, the Grammy-award winning country singer who often writes about beer in his lyrics, will soon have his image on specially designed beer cans.

Landshark Lager, an Anheuser-Busch InBev brand, will feature the Zac Brown Band on limited-edition, 16-ounce cans hitting shelves nationwide this week. Two additional Zac Brown Band can designs will be released later this summer.

While Landshark Lager is one of the smaller brands in the Anheuser-Busch portfolio, the partnership with Zac Brown Band is taken from the same promotional play book the brewer is using for some of its larger brands, namely to highlight an association with music.

The top-selling Bud Light will be the sponsor of "Bud Light Music First," a summer-long music and concert promotion that will culminate with Bud Light presenting one concert in each of the 50 states on Aug. 1.

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  Saturday, 4 May 2013 | 1:20 PM ET

Investors Get Into Juice, Hoping to Squeeze Profits

Posted By:
Source: Organic Avenue
Organic Avenue beverages

Decades after downing their first juice boxes, health-conscious Americans are showing renewed enthusiasm for cold-pressed juice, a trend that's prompting private equity and venture capitalists to follow in search of profits.

After sampling the offerings of several juice companies, Jonathan Grayer, the CEO of Weld North, an investment firm in partnership with KKR, bought a minority stake in Organic Avenue and eventually invested more, for a 70 percent share of the company, shelling out "eight figures" in the process, he said.

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  Sunday, 5 May 2013 | 3:50 PM ET

Everything's Coming Up Roses for Mother's Day

Posted By:
Alejandra Parra | Bloomberg | Getty Images

When mom receives pink roses in a Mother's Day bouquet, it's the end of a long process that began 80 days before, when a farmer, typically one living in the Andean mountains of Ecuador, pinched his flowers to start a new cycle and have peak of production in time for the holiday.

"Mother's Day is known as a holiday of volume, but the last few years the production for Mother's Day has been slow because of the weather conditions in Ecuador and Colombia," said José Vicente Mantilla, a manager at Bellaflor Group. The company manages a 38-acre farm, 7,874 feet above sea level in the suburbs of Quito, Ecuador.

Although Bellaflor sells more flowers on Mother's Day, revenue on Valentine's Day is larger because moms may receive a mix of flowers, while Valentine's Day is more skewed to pricier roses. Though this year, because of the weather conditions, Mother's Day prices are approaching Valentine's Day level prices, said Mantilla.

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  Saturday, 4 May 2013 | 11:41 AM ET

May the Fourth Be With You: Perks on Star Wars Day

Posted By: Martha C. White, NBC News Contributor
20th Century Fox | Getty Images

Talk about a Jedi mind trick—Madison Avenue wants in on Star Wars' "force."

For years, giving quasi-holiday status to May 4 was a sort of inside joke for sci-fi types, a play on the famous phrase "May the force be with you." Fans dressed up, got together for movie marathons and horsed around with homemade light sabers. But now, marketers have begun appropriating Star Wars Day with giveaways, sales and other promotions. Has this viral phenomenon gone to the Dark Side?

Clothing store Hot Topic is debuting a new line of Star Wars-themed tops and dresses on its website and giving away 500 Star Wars cinch sacks to online customers, and toy company Hasbro is discounting "Star Wars" items by 20 percent on its site tomorrow. (Shoppers have to enter the coupon code SWFANDAY at checkout.)

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  Friday, 3 May 2013 | 2:45 PM ET

Reputations on the Line: Retailers Rethink Sourcing

Posted By:
Muni Uz Zaman | AFP | Getty Images
Bangladeshis protests over the collapse of a factory complex.

The death toll after the collapse of a garment factory in Bangladesh topped 500 Friday, and is still expected to climb.

While this is the deadliest industrial disaster in the country's history, it is just one of a string of tragedies over the past year. Five months ago, a fire in a factory producing clothes for Wal-Mart killed 112 workers.

Major retailers like Wal-Mart, J.C. Penney, Gap, Nike and Target are feeling a new degree of pressure to re-assess global sourcing strategies. The disaster's magnitude is hard to ignore, but this tragedy also comes in the midst of a transition in which consumers are becoming less tolerant of perceived complacency regarding workplace safety.

"These companies constantly assess their reputational risk," said Scott Nova, executive director of The Worker Rights Consortium (WRC) in Washington, D.C.," and they then balance that against the cost of making changes."

According to Nova, the frustration among consumers and activists could be starting to tip that balance, which may force retailers to make changes.

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  Thursday, 2 May 2013 | 3:08 PM ET

Toy Aims to Help Kids Get a Jump on Reading & Writing

Posted By:
Source: LeapFrog
LeapFrog’s Magic Pen--LeapReader

LeapFrog saw its sales improve in the latest quarter, but investors are still looking for something more.

The Emeryville, Calif., toymaker topped Wall Street's expectations Thursday by posting a narrower-than-expected loss, but shares fell because its outlook for the rest of the year is a bit lighter than some had hoped.

In recent years, LeapFrog has seen success with its popular LeapPad2 tablet for young children. But other products have lagged in innovation such as its Tag reading system.

The company tried to change that this week by introducing the LeapReader, which goes beyond Tag, by not only helping teach children to read, but also to write.

"It is a product [LeapReader] that will keep their reading franchise going. It is a better product than Tag—it works on writing as well as reading," said Sean McGowan, a toy industry analyst at Needham & Co.


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From the products to the pitches to the people who buy them, we are a Consumer Nation. This blog focuses on all things consumer, taking the pulse of the attitudes that shape purchasing decisions, and providing insights that will help keep marketers, entrepreneurs and investors up-to-date on where trends are heading.

 

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