There's plenty of room for both companies in the U.S., Dunkin Brands CEO Nigel Travis told CNBC's "Closing Bell" on Thursday.
"We don't think of Starbucks as our direct competitor," Travis said "They're very much about coffee. We're about breakfast sandwiches and the bakery. We can both continue to do extremely well."
Starbucks CEO Howard Schultz said they don't really see Dunkin as competition either.