Skip navigation
MOST POPULAR RELATED TAGS
  • TOPICS
  • SECTORS
  • COMPANIES
Media Money Video Gallery
Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.
CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.
MEDIA MONEY INDEX
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

MEDIA MONEY VIDEO GALLERY

» More

Current DateTime: 08:15:23 23 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/23/2009 8:18:04 AM

RSS FEED

» Help

Current DateTime: 08:15:24 23 Nov 2009
LinksList Documentid: 31625651

Media Money

Text Size
Jan.22
4:12 PM ET
Thursday, 22 Jan 2009
Warner Bros. Auctions Off Its Antiques

Warner Brothers
CNBC.com

This week Warner Bros. [TWX  Loading...      ()   ] has been in the news for laying off 800 employees, 10 percent of its staff. And Thursday it made headlines with its Oscar nomination -- "The Curious Case of Benjamin Button", which Warners co-produced with Paramount[VIA  Loading...      ()   ] , won the most nominations, 13 in total including Best Picture.

But Warners was also at the forefront of another event Thursday, one a much smaller group is paying attention to than the throngs that watch the Oscars.

Bonhams & Butterfields is auctioning 15 of Warner Bros. valuable Herter Brothers antiques as part of its "American Furniture and Decorative Arts" Auction. Bonhams estimates that the least expensive item is worth about $12,000. The most expensive, a gilded bed, could go for as much as $500,000 or more.

Warner Bros. bought the furniture from Bonhams & Butterfields in 1942 for use in its prop department — common practice in those days. But recently the furniture has been sitting in storage. But Bonhams says it wasn't Warners idea to sell. The Director of Bonhams New York, Jon King tells me he's had his eye on Warners pieces, wanting to auction them off, for the past 19 years.

It seems like this recession would provide a terrible backdrop for bidding. But Bonham's King tells me they've gotten lots of interest in the pieces and historically, recessions haven't affected prices of such high-end items.

The auction house is expecting museums and institutions as well as some high-end investors to put in bids.

It looks like Warner Bros. made quite a smart investment back in 1942. King tells me none of the pieces cost more than $800. Let's say that gilded bed cost $800. If Warners had taken that chunk of cash and invested it in 1942 at an annual percent rate of 4, compounded annually, that $800 would be worth $10,648 today. Even if the bed goes for the lower target price range—some $300,000 — these antiques were incredibly smart purchases.

Questions?  Comments? 

© 2009 CNBC, Inc. All Rights Reserved

Tools:
PrintEmailAdd This share icon
Next Post
  • digg share
ADD COMMENTS
Remaining characters


Current DateTime: 06:27:23 23 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 06:27:23 23 Nov 2009
LinksList Documentid: 29779196

Current DateTime: 06:27:23 23 Nov 2009
LinksList Documentid: 29779199

Current DateTime: 06:27:23 23 Nov 2009
LinksList Documentid: 29779198
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2009 CNBC, Inc.  All Rights Reserved.
A Division of NBC Universal
Thomson ReutersThomson Reuters