Skip navigation

Current DateTime: 01:03:04 30 Jan 2009
LinksList Documentid: 24355697
  • Best Super Bowl Ads

      Millions of dollars are spent on creating Super Bowl commercials, but which ones scored a touchdown for years to come with the big game's audience?

  • Thain's Decorating Spree

      John Thain hired Michael S. Smith Design to revamp his office suite, spending approximately $1.22 million according to documents. The following is what Thain paid for each item.

  • Best Selling Adult DVDs

      Adult Entertainment is a multi-billion dolllar industry. Video sales and rentals account for almost 30% of the overall pie. So, what films are selling best?

  • See Our Entire Slideshow Archive
Chrysler pushes discounts, rebates to win sales
By: The Associated Press | 22 Jan 2009 | 06:13 PM ET
Text Size

DETROIT - Chrysler said Thursday it is rolling out new incentives designed to tempt consumers into its dealerships and drive a much-needed sales boost.

The incentive program will offer employee pricing discounts to the general public and additional rebates. The deals are in addition to a zero-percent financing offer the Auburn Hills, Mich.-based company announced last week, after Chrysler's financial arm received a $1.5 billion infusion from the government's bank bailout program.

"We have an extraordinary offer we're coming out with," said Chrysler LLC spokeswoman Carrie McElwee on Thursday. "We did announce the incentives with zero-percent financing last week, and we're offering additional incentive prices today."

Customers can get cash discounts of up to $3,500 for 2009 model year vehicles and up to $6,000 on 2008 model year vehicles.

Sales at struggling Chrysler fell 53 percent in December. Last week, Italian automaker Fiat proposed a deal to take a 35 percent stake in the company.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Tools:
Print EmailAdd This share icon

HOME  |  NEWS  |  MARKETS  |  EARNINGS  |  INVESTING  |  VIDEO  |  CNBC TV  |  CNBC PLUS  |  CNBC MOBILE  |  CNBC HD+
About CNBC   |   Site Map   |   Privacy Policy   |   Terms of Service   |   Advertise   |   Help   |   Feedback   |   Video Reprints
  Data is a real-time snapshot   *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis