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As if it isn't cold enough here, the best and brightest of the worlds of business and government are packing up and heading to the Swiss Alps this week. They make the trek not for the fantastic skiing or the decadent fondue, but for the annual World Economic Forum.
It's a meeting of 2,500 big shots ... 1,400 chief executives and chairpersons are expected -- the most since the World Economic Forum began in 1971. Add in 41 heads of state, 60 ministers and 10 ambassadors. Cram them all into the tiny town of Davos. And you have what can only be described as a meeting of the minds of galactic proportions. The Jedi Council has nothing on this place.
This year's theme is modest enough: "Shaping the Post-Crisis World." That ought to keep them busy.
In between the 200-odd official sessions for the brainiacs, there are plenty of parties, dinners and gatherings. We'll be covering it all for you and reporting back.
Look for live coverage on CNBC, all day every day. We kick things off at 6 am Eastern time Wednesday on Squawk, with serious interviews from the headliners. Plus check back here for more posts on what's going on behind the scenes.
And somebody, please tell them that meeting and convening is just as easy to do somewhere warm. Maybe next year in the Caribbean?
See ya on Squawk!
The World Economic Forum's annual meeting starts 28th Jan -- stay with CNBC both on-air and online for comprehensive coverage live from Davos.
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