Even when there's football on the front burner, there's stock trading in the oven, says Brent Wilsey. The president of Wilsey Asset Management finds opportunities for investment in Americans' passion for the Super Bowl.
"You look at what's going to benefit from the Super Bowl, and then you find the companies," he told CNBC.
Wilsey's first big-game opportunity is brewing giant Molson Coors.
"They're going to increase their earnings in 2009 — nice to see an earnings increase, for a change — but you're only paying 12 times for those forward earnings," he explained. "I like companies with good balance sheets during these difficult times."
He also likes PepsiCo — for a lot more than cola.