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CNBC's Darren Rovell has a preview of the parade and insight on what the Giants winning means for New York and New Jerse...
CNBC's Darren Rovell discusses some of the oddest wagers of the Super Bowl weekend.
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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Jan.27
3:33 PM ET
Tuesday, 27 Jan 2009
UFC To Hit Gyms
Posted By:Darren Rovell
Topics:Consumers | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
Sectors:Retail | Media | Personal and Household Goods
Ultimate Fighting Championship has partnered with private equity firm New Evolution Fitness to develop UFC-themed gyms.
Here's my interview today with Dana White and New Evolution co-founder and former 24-Hour Fitness founder Mark Mastrov.
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