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Jan.28

10:16 AM ET

Wednesday, 28 Jan 2009

Super Sunday Stocks - Part II

Posted By:Gina Francolla

Topics:Sports | Stock Market

Music: Halftime and pre-game show performances have helped drive music sales for the artists since the early 90's (Nielsen); This year Bruce Springsteen is scheduled to perform. Will the Boss live up to his predecessors? Like Tom Petty, the Super Bowl will launch a new tour for Springsteen promoting his new "Working on a Dream" album.

2007 Halftime Show: Prince

After the 2007 Super Bowl, Prince's album sales more than doubled according to Billboard
Amazon.com reported that several of his records including The Hits/B-Sides, The Hits 2, Ultimate Prince and 3121 were selling more that normal after his "Purple Rain" performance
The biggest jump was in sales of The Very Best of Prince which moved from No. 999 to No. 38 on Amazon's "Top Sellers" list
Yahoo's Buzz log was besieged with Prince queries such as "How old is Prince?" and "How tall is Prince?" www.vibe.com

2008 Halftime Show: Tom Petty and the Heartbreakers

Tom Petty told AP that he isn't much of a football fan, but he couldn't refuse the opportunity to play at the Super Bowl,"...it's probably the biggest audience you can have I would imagine"
The game and halftime show was broadcast in more than 230 countries and territories, and last year's show received almost 148M viewers
Tom Petty announced a new world tour on January 24th last year, inspired by the Super Bowl; tickets went on sale the day after the Super Bowl
The announcement that Tom Petty and the Heartbreakers would be doing the halftime show ignited an 800% increase in online buzz compared to October, 2007, some questioning whether Petty can compare with Prince. (Nielsen)

Companies Impacted:

Columbia Records, a subsidiary of Sony Music [SNE Loading... ()

] has been the Boss' record label since 1973

Retailers:

Amazon.com [AMZN Loading... ()

]

Apple [AAPL Loading... ()

] iTunes

Best Buy [BBY Loading... ()

]

Target [TGT Loading... ()

]

Search Engines and IM getting increased traffic:

Yahoo [YHOO Loading... ()

]

Google [GOOG Loading... ()

]

MSN [MSFT Loading... ()

]

AOL [TWX Loading... ()

]

Japanese tire firm Bridgestone/Firestone [BRDCY Loading... () ] has been named the "Official Tire Sponsor" of the halftime show in 2009
-148M viewers tuned in to watch last year's show with Tom Petty, a huge amount of eyeballs and promotion