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Current DateTime: 08:09:40 25 Nov 2009
LinksList Documentid: 31765984
Expiration DateTime: 11/25/2009 8:12:04 PM
    • A Facebook Christmas  24 Nov 2009

        Sheryl Sandberg, who oversees all of Facebook's business development and sales, tells CNBC's Julia Boorstin what the company has planned this Christmas.

    • Looking Left  23 Nov 2009

        CNBC's Julia Boorstin looks at the weekend's box office and Twilight's gigantic "New Moon" opening. She also discusses California's looming unemployment insurance crisis and a waiting list for pro football in Los Angeles.

    • Microsoft-Murdoch Scheme  23 Nov 2009

        Microsoft is reportedly talking to News Corp about teaming up on a search plan that would withhold content, including the Wall Street Journal, from Google, with Matthew Garrahan, Financial Times correspondent, and CNBC's Julia Boorstin & Bill Griffeth.

    • Inside Paramount Pictures  20 Nov 2009

        Discussing Viacom's Paramount Pictures strategy, with CNBC's Julia Boorstin and Brad Grey, Paramount Pictures.

    • Oprah Show to End in 2011  19 Nov 2009

        CNBC's Julia Boorstin has the details on Oprah Winfrey's decision not to renew her contract with CBS syndication.

    • Kids and Finances  13 Nov 2009

        A look at some of the stories of several inner city teens trying to become the business leaders of tomorrow, with CNBC's Julia Boorstin.

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Current DateTime: 08:09:41 25 Nov 2009
LinksList Documentid: 31625651

Media Money

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Despite the downturn in advertising — some experts expect overall ad spending to drop nine percent this year — the biggest ad event of the year is thriving. Thirty-second spots in this year's football game sold for as much as $3 million dollars, the highest-ever price tag for Super Bowl ads, up from the $2.7 million Fox charged for a thirty-second spot last year. This year the game's broadcaster, NBC [GE  Loading...      ()   ], stands to bring in some $200 million, the most ever from a TV event (and up from the estimated $170 million Fox [NWS  Loading...      ()   ] generated from the event last year).

A number of big names have dropped out. General Motors [GM  Loading...      ()   ] and Fed Ex  [FDX  Loading...      ()   ] were among the biggest Super Bowl advertisers in the past, but this year they'll be notably absent. Still, the game's reach to an estimated 100 million TV watchers -- who are far more likely to pay attention to commercials than pretty much any other event -- is drawing some new advertisers.

Dog food-maker Pedigree and restaurant chain Denny's [DENN  Loading...      ()   ] are buying their first-ever ads. Anheuser Busch [BUD  Loading...      ()   ] is buying 30 seconds more than last year. And GE, the parent company of NBC Universal -- CNBC and NBC are divisions of NBCU -- is doing its first Super Bowl ad since 1981. General Electric is using the ad to promote its smart-grid technology, part of a integrated print and digital campaign it's launching at the same time.

Super Bowl advertisers are determined to get their money's worth, and with spending tighter than ever, GE is just one of many companies using its Super Bowl spot as part of a bigger ad campaign. Marketers like e-Trade [ETFC  Loading...      ()   ] are using the ad time to drive viewers online to their websites. GE and Coke [KO  Loading...      ()   ] are using this ad time to launch big new global campaigns. Some advertisers are getting creative — MillerCoors [TAP  Loading...      ()   ] is running one-second spots. If you blink you'll miss them, but they do send a message of frugality.

NBC says it sold 85 percent of the commercial spots by September 5, before the financial crisis really took hold. So it won't be until Super Bowl 2010 that we really see the impact of the recession. For now, all those advertisers who shelled out $3 million for the ad time and much more to produce the ads will be watching to see how many people tune in.

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© 2009 CNBC, Inc. All Rights Reserved

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Current DateTime: 12:56:54 25 Nov 2009
LinksList Documentid: 29778428

Current DateTime: 10:38:04 25 Nov 2009
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LinksList Documentid: 29779198
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