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| 27 Jan 2012 | 03:20 PM ET
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The Best Super Bowl Ads of All-Time
Photo: Zephyr Picture | Photolibrary | Getty Images
Millions of dollars are spent on creating Super Bowl commercials and millions more go to paying for the ad time to air the spots during the game, reaching a one-of-a-kind global audience. For some observers, the commercials are as much fun -- and as important -- as the game itself. Here are my top-ten picks.By Darren RovellUpdated 27 Jan 2012

10. Budweiser, Clydesdales Playing Football (2003)
Photo: Anheuser-Busch
Stupid humor is easy to do, high-brow humor, not so much. Having the Clydesdales as football players and the zebra as the referee was an absolute classic.Watch the Video

9. Monster.com, When I Grow Up... (1999)
Photo: Monster.com
Having kids recite lines like "I want to claw my way up to middle management" and "I want to be paid less for doing the same job" was a very well conceived spot.Watch the Video

8. McDonalds, The Showdown (1993)
Photo: McDonald's
A classic H-O-R-S-E battle between the NBA's biggest stars at the time, Michael Jordan and Larry Bird, playing for a Big Mac.Watch the Video

7. E-Trade, Money Out the Wazoo! (2000)
Photo: E-Trade
On a list of greatest Super Bowl commercials, you'll be hard-pressed to find this one, but I loved  it—a man is diagnosed with money coming out of his "wazoo."Watch the Video

6. Pepsi, Security Camera (1996)
Photo: Pepsi-Cola Company
Another really clever spot where a Coca-Cola  driver tries to take a Pepsi and a slew of cans fall to the floor. Extra touch—the security camera view.Watch the Video

5. Tabasco, Mosquito (1998)
Photo: McIlhenny Company
A mosquito explodes after sucking the blood of a sweaty guy, who has poured tons of tabasco on his pizza. Not only is it clever, it's the only time in my life I ever wanted to try Tabasco.Watch the Video

4. Coca-Cola, Mean Joe Greene (1980)
Photo: Coca-Cola Company
You all know this one—a kid gives Greene a Coke, Greene chugs it and throws the kid his jersey. We give Greene extra credit for chugging a million cokes, but Coca-Cola later said this spot didn't convince people to buy the product.Watch the Video

3. Budweiser, Frogs (1995)
Photo: Istock Photo
Croaking frogs saying "Bud...Weis....Errrrr." This was my junior year of high school and we didn't stop talking about this commercial for months.Watch the Video

2. Apple, 1984 (1984)
Photo: AP
This ad probably did more for a product or brand than any other Super Bowl ad ever did. Extra points for almost not even running it.Watch the Video

1. Reebok, Terry Tate: Office Linebacker (2003)
It's amazing that the shoe and apparel company with the most memorable Super Bowl spot, isn't Nike. It's Reebok, which was smart enough to pick up on this office linebacker short and turn it into its own.  I love when Terry says, "Hi, Janice!"Watch the Video

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