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Darren Rovell's Best Super Bowl Ads of All Time
Topics:Consumers
| 29 Jan 2009 | 01:38 PM ET
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Best Super Bowl Ads of All Time
By Darren RovellMillions of dollars are spent on creating Super Bowl commercials and millions more go to paying for the ad time to air the spots during the game, reaching a one-of-a-kind global audience. For some observers, the commercials are as much fun -- and as important -- as the game itself. Here are my top-ten picks.Also See:- Super Bowl Spending Spree - Business of the Super Bowl- Meet the Newest NFL Millionaires- Sports Biz with Darren Rovell

10. Budweiser, Clydesdales Playing Football (2003)
Stupid humor is easy to do, high-brow humor, not so much. Having the Clydesdales as football players and the zebra as the referee was an absolute classic.Watch the VideoPhoto Courtesy: Anheuser-Busch

9. Monster.com, When I Grow Up... (1999)
Having kids recite lines like "I want to claw my way up to middle management" and "I want to be paid less for doing the same job" was a very well conceived spot.Watch the VideoPhoto Courtesy: Monster.com

8. McDonalds, The Showdown (1993)
A classic H-O-R-S-E battle between the NBA's biggest stars at the time, Michael Jordan and Larry Bird, playing for a Big Mac.Watch the VideoPhoto Courtesy: McDonald's

7. E-Trade, Money Out the Wazoo! (2000)
On a list of greatest Super Bowl commercials, you'll be hard-pressed to find this one, but I loved  it—a man is diagnosed with money coming out of his "wazoo."Watch the VideoPhoto Courtesy: E-Trade

6. Pepsi, Security Camera (1996)
Another really clever spot where a Coca-Cola  driver tries to take a Pepsi and a slew of cans fall to the floor. Extra touch—the security camera view.Watch the VideoPhoto Courtesy: Pepsi-Cola Company

5. Tabasco, Mosquito (1998)
A mosquito explodes after sucking the blood of a sweaty guy, who has poured tons of tabasco on his pizza. Not only is it clever, it's the only time in my life I ever wanted to try Tabasco.Watch the VideoPhoto Courtesy: McIlhenny Company

4. Coca-Cola, Mean Joe Greene (1980)
You all know this one—a kid gives Greene a Coke, Greene chugs it and throws the kid his jersey. We give Greene extra credit for chugging a million cokes, but Coca-Cola later said this spot didn't convince people to buy the product.Watch the VideoPhoto Courtesy: Coca-Cola Company

3. Budweiser, Frogs (1995)
Croaking frogs saying "Bud...Weis....Errrrr." This was my junior year of high school and we didn't stop talking about this commercial for months.Watch the VideoPhoto Courtesy: Istock Photo

2. Apple, 1984 (1984)
This ad probably did more for a product or brand than any other Super Bowl ad ever did. Extra points for almost not even running it.Watch the VideoPhoto Courtesy: AP

1. Reebok, Terry Tate: Office Linebacker (2003)
It's amazing that the shoe and apparel company with the most memorable Super Bowl spot, isn't Nike. It's Reebok, which was smart enough to pick up on this office linebacker short and turn it into  it  own.  I love when Terry says, "Hi, Janice!"Watch the VideoVOTE For Your Favorite AdAlso See:- Super Bowl Spending Spree - Business of the Super Bowl- Meet the Newest NFL Millionaires- Sports Biz with Darren RovellPhoto Courtesy: Arnell/Darren Rovell

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