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Putting The "Face" On The Super Bowl

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Published: Thursday, 29 Jan 2009 | 10:56 AM ET
By:

CNBC Sports Business Reporter

The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.

That being said, the NFL does get face value for the tickets it issues.

We asked league spokesman Brian McCarthy how the league came up with the $800 and $1,000 ticket prices for Sunday's game.

"Last year, ticket prices were $700 and $900," McCarthy said. "We looked at a variety of factors, including volume of ticket requests and re-sale value on secondary market of previous Super Bowls. We found that the tickets were underpriced. We increased the price $100 dollars."

McCarthy said that 75 percent of tickets at $800, 25 percent are at $1000, with about 1,000 tickets reduced from $800 to $500.

Sports Biz with Darren Rovell -- On the Ground Coverage of the Super Bowl

But ticket prices are falling, so much so that it's possible we'll see the first under face value Super Bowl seat in seven years.

Here's a look at the face value of the tickets over the years:

Superbowl Ticket Face Value

SUPERBOWL VALUE
Super Bowl 1 $10
Super Bowl 11 $12
Super Bowl V $15
Super Bowl V $20
Super Bowl XIV $30
Super Bowl XV $40
Super Bowl XVIII $60
Super Bowl XX $75
Super Bowl XXV $150
Super Bowl XXIX $200
Super Bowl XXXV $325
Super Bowl XXXVI $400
Super Bowl XXXIX $600
Super Bowl XL $700
Super Bowl XLIII $800
 Print
The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.
  Price   Change %Change
NKE ---
UA ---

   
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