The Super Bowl is a strange beast in that it's one of the only events where there isn't a true public sale.
That being said, the NFL does get face value for the tickets it issues.
We asked league spokesman Brian McCarthy how the league came up with the $800 and $1,000 ticket prices for Sunday's game.
"Last year, ticket prices were $700 and $900," McCarthy said. "We looked at a variety of factors, including volume of ticket requests and re-sale value on secondary market of previous Super Bowls. We found that the tickets were underpriced. We increased the price $100 dollars."
McCarthy said that 75 percent of tickets at $800, 25 percent are at $1000, with about 1,000 tickets reduced from $800 to $500.
But ticket prices are falling, so much so that it's possible we'll see the first under face value Super Bowl seat in seven years.
Here's a look at the face value of the tickets over the years: