Yeah, right.
Actually, the working sessions and panels are better attended than any conference I've ever seen.
But there are also officially sanctioned "leisure activities"—and we're not just talking about the late-night parties. Here are a few of my faves from the official guidebook (and I swear I'm not kidding):
Cheese Fondue Cooking Course: "Learn how to make Switzerland's favourite cheese specialty under the expert guidance of the 'cheese master'." (A cheese master, I suppose, cuts the cheese?)
Audi Safe Driving Course: "Under the supervision of experienced instructors, in Audi cars, learn to master critical situations such as braking, hazard avoidance, overtaking, braking on a corner or skid correction," (This course is apparently in high demand. I would love to see who takes it!)
Avalanche Research: an "entertaining" tour of the Swiss Federal Institute of Snow and Avalanche Research. (You say "avalanche", I think "entertaining"!)
- Remember when auto shows were major events where new models could generate buzz?
- CNBC’s Mike Huckman visits a cutting-edge plant to see how the flu vaccine of the future is being made.
- A new McDonald's in Manhattan is the nation's first to sport a sleek, chic interior imported from stores in London and Paris.
- Italians were outraged by a minister's comments that lunchbreaks are bad for waistlines and the economy.
- Playboy will outsource its publishing operations in a bid to become profitable again.
- For nearly three decades, these on-call experts have been dishing advice on how to – and not to – cook turkey.












