Super Bowl Spending

With some 100 million people in America watching, the Super Bowl gets companies and consumers to open their wallets. The National Retail Federation estimates that consumers alone will spend $9.6 billion this year on activities and items related to the game, while advertisers are expected to pay record prices for commercial time this year. Here 's a look at where Super Bowl-influenced dollars are going. »Complete Super Bowl Coverage

Photo: Flickr user Steve Lyon Beer advertisements usually dominate the Super Bowl, but the event ranks as only the eighth-highest, beer-selling occasion—coming behind Easter. About 53 million cases of beer were sold during the two-week period during the game last year, according to Nielsen.»Complete Super Bowl Coverage

Photo: Davyd and Stephanie Madeley Americans spent $595 million dollars in snacks during the game last year, according to consumer research company Nielsen. The most popular snacks are potato chips ($147 million in sales) followed by tortilla chips ($125 million.)»Complete Super Bowl Coverage

Photo: Flickr user Robyn Lee Super Bowl Sunday is the busiest day for pizza delivery outfits. Domino’s Pizza, for example, is expecting to deliver more than 1.1 million pizzas that day, 44 percent more than a typical Sunday. »Complete Super Bowl Coverage

Photo: Flickr user Jeff Henshaw In 2008, sales of LCD TVs reached $250 million the week of the Super Bowl, accounting for almost 80 percent of all television sales for the year, according to the NPD Group. Plasma TVs saw a 52 percent increase in sales during the same period. »Complete Super Bowl Coverage

Photo: Flickr user Alex Hempton Smith A performance during the halftime show means a jump in music sales the next week. Tom Petty & the Heartbreakers, last year ' s performers, saw a 196 percent gain in weekly sales for their greatest hits album , according to Billboard. Prince saw sales of his catalog of albums double after his 2007 performance. A similar boost in sales is expected for Bruce Springsteen (pictured), this year’s performer. »Complete Super Bowl Coverage

Photo: AP Only a small percentage of tickets are available to the general public, so the ones that end up for sale online sell for a couple of grand. This year, the average price of tickets at StubHub.com is $2,498, much lower than the 2008 game where the average price reached $3,536. In 2007, StubHub.com customers paid an average of $4,004 to watch the Colts beat the Bears. »Complete Super Bowl Coverage

Photo: PepsiCo's SoBe Lifewater ad The cost of advertising during the Super Bowl has quadrupled in the past 20 years, according to TNS Media. In 2008, Fox charged $2.7 million for a 30-second ad. NBC is reportedly asking $3.0 million this year, the highest price ever. »Replay Slideshow »Complete Super Bowl Coverage