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I've talked plenty about the Gatorade "G" campaign on this blog.
Gatorade [PEP
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] will now have two spots, directed by Spike Lee, on the Super Bowl broadcast to reveal more about "What's G."
While I'm not sold on the whole "G" thing, Gatorade has managed to achieve the pinnacle of pop culture these days -- YouTube spoofs.
“When people create parodies of your commercial and post them on YouTube as several have, you know you’ve really engaged them,” said Sarah Robb O’Hagan, Gatorade's chief marketing officer for Gatorade.
So here's the best "G" spoof I've seen.
How awesome is that?
I spoke to Danny Kim, who is the guy wearing the Burburry golf attire in the spot.
He told me the spot is not airing on television, but it was created as a viral video for an online audience.
And while we're on the subject, I have a piece on the Super Bowl Pre-game show on NBC this Sunday.
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Tune in about two hours before game time on Sunday to catch my spot with a couple surprises in it.
Questions? Comments?
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