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Current DateTime: 06:02:23 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 6:03:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 06:02:23 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sports Biz

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Jan.30
11:48 AM ET
Friday, 30 Jan 2009

Got Milk? Ad Doesn't Work

The Business of the Super BowlThe Business of the Super Bowl

Every year, the folks at America's Milk Processors do an ad with the Super Bowl stars and put it in USA Today [GCI  Loading...      ()   ] .

It's normally a good bit, with the players sporting those now familiar milk mustaches.

But this year's ad clearly doesn't work.

Source: USA Today

There they are, Kurt Warner and Ben Roethlisberger, holding a glass of milk.

"This Sunday, we both get called for holding," the ad reads.

It's meant to be a play on words, since both quarterbacks are holding a glass of milk.

But it doesn't quite make sense. When was the last time you saw a quarterback get called for holding?

The ad would have been better if it featured two linemen. Then again, I'm not sure people would stop at an ad featuring guys like Justin Hartwig and Darnell Dockett.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved



Current DateTime: 05:18:53 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 11:56:47 09 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 04:07:58 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 10:56:22 09 Feb 2012
LinksList Documentid: 29779199
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