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Last year, Under Armour [UA
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] used the Super Bowl to launch it’s new flagship product. This year, they have decided to remove themselves from the advertising scene at the big game.
Sports Business reporter Darren Rovell talks to Kevin Plank, CEO of Under Armour about the company’s Super Bowl decision and its strategy as they look to make a Kurt Warner-like comeback in the coming year.
Plank says he’s putting it into perspective, putting the company’s strategy into a long term campaign over the next year. In the context of the bad economy, Plank tries not to focus on market forces that the company cannot control.
Guy Adami looks into the future for Under Armour, asking whether Plank is the right guy for the top spot at the company. The CEO points to the success of the company in the past year and points out the strengths of the company in both management and execution.
Watch the video to check out the whole interview and get some inside insight into the Super Bowl!
- Your First Move For Wednesday November 10th
- Web Extra: The Best Trades In Tech
- Pops & Drops: UPS, Electronic Arts...
- Take Your Position: Retail Earnings
- The Return of Dividend Investing?
- Should You Believe in this Rally?
- Trading in this Technicals-Driven Market
- HALFTIME REPORT: How to Trade Senator Dodd's Financial Reforms
- Your First Move For Tuesday November 9th
- Web Extra: The Dow's Only Loser
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Trader disclosure: On Jan 30, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Najarian Owns (EEM), (BMY) Calls, (FCX) & (FCX) Short Calls, (MSFT) & (MSFT) Short Calls, (MS) & (MS) Short Calls/Put Spread, (SQNM) & (SQNM) Short Calls, (GDX) Call Spread, (GE) Put Spread, (STP) & (STP) Short Calls; Seymour Owns (AAPL), (BAC), (EEM), (F), (FXI);
Finerman's Firm Is Short (IYR), Short (IJR), Short (IWM), Short (MDY), Short (SPY), Short (COF),Short (USO), Owns (DNA) & (DNA) Call Spread, Owns (MSFT), Owns (UNH);
Adami Owns (AGU), (C), (BTU),
(GS),
(INTC), (MSFT), (NUE)
Montley Fool Owns Shares of (PG)
CNBC.com with wires
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