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Current DateTime: 05:57:13 11 Nov 2009
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The Discover Card’s Fourth Annual Valentine’s Day Shopping Survey Reveals the Way to Someone’s Heart is Through Their Stomach.

  • Men’s Feedback:
    • 73% of men said they plan to buy their valentine’s a special dinner; 65% will buy flowers; and 51% candy or chocolate
    • 56% of women in the survey expect to receive a special dinner; 48% expect flowers; and 39% would like to receive chocolates
  • Women’s Feedback:
    • 57% plan to buy a special dinner; 37% plan to buy music, books, DVDs or games; 44% will purchase chocolate or candy
    • 53% of male respondents expect a special dinner, followed by a night on town (35%); while 31% expect a getaway

Based on these survey results, here are some companies that may share the love this Valentine’s Day.

1) Confectioners:
AP

More men and women expect to buy chocolate this year

  • Hershey [HSY  Loading...      ()   ] sells its famous Kisses which are a Valentine’s classic (read more on HSY here)
  • Cadbury [CBY  Loading...      ()   ] is the world’s largest confectioner by sales
  • Godiva was sold to Yildiz Holdings for $850M in Dec. 2007
  • Mars, Inc. the makers of M&M’s is privately held
  • Nestle SA is the world’s biggest food company

2) Florists:

  • 1-800-FLOWERS.com [FLWS  Loading...      ()   ]
  • FTD Group [FTD  Loading...      ()   ]

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