Catching Up With Joel Segal
After the Super Bowl, we caught up agent Joel Segal, who represents Super Bowl MVP Santonio Holmes.
Segal told us that Holmes' nine-catch, 131-yard game, that culminated in his amazing game winning catch, "cemented Santonio's status as one of the great Steelers in Super Bowl history."
Even though Segal is his contract agent and doesn't handle Holmes' marketing, Segal said that the game "truly made Santonio a mainstream name, transcending beyond the family that watches football every week."
- Why Michael Phelps Is A Good Endorser
One of the biggest beneficiaries of Holmes' MVP award is Gary Takahashi of GTSM in Hawaii. Takahashi has an exclusive autograph deal with Holmes through April.
Holmes, who played at Ohio State, was the only wide receiver selected in the first round (No. 21) of the 2006 NFL Draft. He is entering the fourth year of a five-year contract that is worth $8.1 million and included a $5.4 million signing bonus.
Questions? Comments? SportsBiz@cnbc.com